By:
Daniel Rolle
11/09/2013
Research among global companies underlines the fact that the key to survival lies in identifying and communicating corporate purpose. By Daniel Rolle.
By:
Risë Birnbaum
05/09/2013
You’re in the fortunate position of having a celebrity spokesperson at your disposal for a whole day. So how do you optimize their time to deliver the maximum possible exposure and impact? By Risë Birnbaum.
By:
Margaret Key
21/08/2013
Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the evolution of PR in the country still has some way to go due in part to the strict hierarch
By:
Kirk Hazlett
14/08/2013
How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic
By:
Alex He
09/08/2013
The underlying health of the luxury market in China remains strong. Yet while a degree of localization can be helpful for upscale brands, getting the balance right can be tricky. By Alex He.
By:
David Zucker
07/08/2013
Too much CSR communications remains irrelevant or misses the mark because it fails to tell the story of who really benefits. Companies need to re-think how they talk about their CSR commitments so that what they say and how they say it is more meaningful t
By:
Giselle Bodie
01/08/2013
Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, argues Salie
By:
Nicholas Karides
24/07/2013
The nature and perception of leadership today differs remarkably from that seen in the 20th century, due in part to sweeping changes to the media landscape. Nicholas Karides reflects on the challenges facing leaders, particularly those in the European Unio
By:
Tom Liacas
18/07/2013
gnoring the differences in attitudes, behaviour and tone that distinguish social media from traditional media is a sure-fire way to put reputation at risk. But steps can be taken that will reduce the chances of triggering a crisis. By Tom Liacas.
By:
Li Hong
10/07/2013
After a slow start, the use of data analytics is gathering pace. Those able to gain true insight into online consumption patterns and segment audiences meaningfully stand to be the big winners. By Li Hong.
