Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #15 Indonesia falls for social media: Is Jakarta the world’s number one Twitter city?

By: Djohansyah Saleh 20/02/2013

Social media and other internet activity is soaring in the world’s fourth most populous country. Smart brands are figuring out the best way to become part of the conversation with Indonesia’s rapidly growing audience of netizens. By Djohansyah Saleh.

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ITL #14 Goodbye old habits: new behaviors for the social media age

By: Christophe Ginisty 13/02/2013

The rise of social media has brought great opportunities side by side with tremendous challenges. What were once thought of as unchangeable aspects of PR are now being reconsidered. By IPRA President 2013 Christophe Ginisty.

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ITL #13 PR as a profession: How much does it matter?

By: Serra Görpe 05/02/2013

All too often, there is a gap between the ideal and the reality of public relations in practice – a matter of concern to many, including students of the discipline. Professional standards must be tightened up. By Dr. Serra Görpe.

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ITL #12 After the bubble burst: what now for Spain in the age of austerity?

By: Alberto Melida 30/01/2013

Spain’s economic miracle proved to be unsustainable and the country now faces many difficulties. Yet even in tough times, opportunities remain. By Alberto Mélida.

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ITL #11 Butterfly effect of our own: how awareness of ethical inanity can be a catalyst for change

By: Guðjón Heiðar 24/01/2013

The impact of the global financial crisis on Iceland was so profound that a new word was coined to describe the recklessness that caused the country so much economic damage. By Guðjón Heiðar Pálsson.

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ITL #10 From data crunching to persuasion: putting insight and dialogue at the heart of communication

By: Luc Missinne 16/01/2013

t’s seldom possible to influence a target audience without first listening and learning. By Luc Missinne.

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ITL #9 Private equity in Asia: demonstrating added value to ensure sustainability

By: Damien Ryan and Lauren Goble 09/01/2013

Weak branding and unclear messaging are among the reputational risk factors affecting private equity firms in Asia. By Damien Ryan and Lauren Goble.

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ITL #8 PR Measurement: the pursuit of consistent and credible metrics

By: Marianne Eisenmann 28/12/2012

At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.

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