Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #57 The ‘m’ powered patient: mobile and its transformative effects on healthcare

By: Elaine Cameron 08/01/2014
author"s portrait Ubiquitous access to the internet, social media channels, smartphones and tablets, coupled with innovations mean patients have the ability to take control of their own health as never before. By Elaine Cameron.

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ITL #56 Climate change: the heat is on

By: Bill Royce 03/01/2014
author"s portrait Climate change is the greatest risk facing humanity, and is already imposing substantial costs. What are our obligations as IPRA Members? By Bill Royce.

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ITL #55 Wanted: A Community of Practice for Senior Public Relations Practitioners

By: Jacquie L’Etang 18/12/2013
author"s portrait The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.

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ITL #54 Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?

By: Joy Scott 17/12/2013
author"s portrait Boutique PR agencies are increasingly adept at working with clients on communications assignments that involve an international dimension. By Joy Scott.

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ITL #53 Generation Next: Glimpsing the future while nurturing the stars of tomorrow

By: Kerrie Finch 11/12/2013
author"s portrait Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch

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ITL #52 The rules have changed: Is PR a young person’s game?

By: Khamisi McKenzie 04/12/2013
author"s portrait Given how quickly the communications landscape is changing, is ‘experience’ quite as valuable as it used to be? By Khamisi McKenzie.

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ITL #51 Marketing’s self-destructive focus: time to recognise marketers’ real contribution to the creation of shareholder value

By: Malcolm McDonald 28/11/2013
author"s portrait If Marketing is to demonstrate its true value to an organisation, Finance Directors should be able to put 10 key questions to their CMOs – and expect to get the right answers. By Malcolm McDonald.

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ITL #50 The climate change PR disaster: why is global warming so poorly communicated?

By: Bob Pickard 20/11/2013
author"s portrait PR’s lack of strong senior leadership on global warming work is an embarrassment to the industry. By Bob Pickard.

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ITL #49 The invisible spokesperson: a ‘disease’ rife in Poland

By: Piotr Czarnowski 13/11/2013
author"s portrait Tracking down official spokespersons in Poland all too frequently requires supreme effort. This problem is symptomatic of a bigger picture in which access to information remains challenging. By Piotr Czarnowski.

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ITL #48 The ABC principles: how Chinese companies can control their message in the global marketplace

By: Lydia Lei Lee 06/11/2013
author"s portrait Chinese enterprises are frequently encumbered by negative perceptions outside their homeland. The remedy involves beefing up opinion-shaping mechanisms to tell their story more persuasively. By Lydia Lei Lee.

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