Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #3 Destination of intent: the travel and tourism trade and the PR industry

By: Jean-Michel Dumont 14/11/2012
author"s portrait Identifying consumer intent has become key in the fast-changing field of destination marketing. By Jean-Michel Dumont.

read more / Comments

ITL #2 How PR helps the green sector find a voice

By: Kevin Dorrian 01/06/2012
author"s portrait Kevin Dorrian sees a lot of PR potential across a rapidly growing sector.

read more / Comments

ITL #1 Measuring PR: how do we get it right?

By: Johanna McDowell 01/06/2012
author"s portrait IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.

read more / Comments

Enjoy refreshing

By: David Huerta 01/06/2012
author"s portrait Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.

read more / Comments

Golden rules for PR in the Middle East

By: Johanna McDowell 01/06/2012
author"s portrait Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.

read more / Comments

Scenario thinking gives the edge in communication

By: Johanna McDowell 01/06/2012
author"s portrait When it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.

read more / Comments

Purposeful brands and companies: the power to ignite

By: Johanna McDowell 01/06/2012
author"s portrait Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.

read more / Comments

The truth about managing global business

By: Bronwen Andrews 01/06/2012
author"s portrait To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.

read more / Comments

Taking on a virtual world

By: Alan Lane 01/06/2012
author"s portrait Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors

read more / Comments

Is PR another dangerous Anglo-Saxon phenomenon?

By: Trevor Morris 01/03/2012
author"s portrait n an edited extract from his new book, Trevor Morris examines why PR has flourished in Anglo-Saxon cultures and assesses growth prospects for the rest of the world.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (1)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: