Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #20 Meet Joe Black: the future of death and mortality in the age of technology

By: Elaine Cameron 01/04/2013
author"s portrait Astonishing advances in technology are transforming the way we look at death, creating new business opportunities and raising digital legacy issues. By Elaine Cameron.

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ITL #19 M&A in Brazil: A market still ripe for consolidation?

By: Raphaël Mazet 21/03/2013
author"s portrait Disappointing economic news from Brazil has given investors cause for concern. However, M&A activity will likely remain healthy. Raphaël Mazet explains why.

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ITL #18 A new style of political communications: engaging with the people of Indonesia

By: Indira Abidin 14/03/2013
author"s portrait Populist politician Joko ‘Jokowi’ Widodo has used PR and social media to great effect to build support by highlighting his common touch. By Indira Abidin.

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ITL #17 The PR industry in the UAE: A missed opportunity?

By: Heather Astbury 06/03/2013
author"s portrait Despite the multinational make-up of its workforce and growing media sophistication, the United Arab Emirates remains a market in which PR is seldom used strategically. By Heather Astbury.

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ITL #16 PR through a western prism: Why nations should not ignore their defining points of difference

By: Mark Sheehan 27/02/2013
author"s portrait The US PR model is held up as a desirable paradigm around the world. But that does not mean it should automatically be accepted as best practice. By Mark Sheehan.

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ITL #15 Indonesia falls for social media: Is Jakarta the world’s number one Twitter city?

By: Djohansyah Saleh 20/02/2013
author"s portrait Social media and other internet activity is soaring in the world’s fourth most populous country. Smart brands are figuring out the best way to become part of the conversation with Indonesia’s rapidly growing audience of netizens. By Djohansyah Saleh.

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ITL #14 Goodbye old habits: new behaviors for the social media age

By: Christophe Ginisty 13/02/2013
author"s portrait The rise of social media has brought great opportunities side by side with tremendous challenges. What were once thought of as unchangeable aspects of PR are now being reconsidered. By IPRA President 2013 Christophe Ginisty.

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ITL #13 PR as a profession: How much does it matter?

By: Serra Görpe 05/02/2013
author"s portrait All too often, there is a gap between the ideal and the reality of public relations in practice – a matter of concern to many, including students of the discipline. Professional standards must be tightened up. By Dr. Serra Görpe.

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ITL #12 After the bubble burst: what now for Spain in the age of austerity?

By: Alberto Melida 30/01/2013
author"s portrait Spain’s economic miracle proved to be unsustainable and the country now faces many difficulties. Yet even in tough times, opportunities remain. By Alberto Mélida.

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ITL #11 Butterfly effect of our own: how awareness of ethical inanity can be a catalyst for change

By: Guðjón Heiðar 24/01/2013
author"s portrait The impact of the global financial crisis on Iceland was so profound that a new word was coined to describe the recklessness that caused the country so much economic damage. By Guðjón Heiðar Pálsson.

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