Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Enjoy refreshing

By: David Huerta 01/06/2012
author"s portrait Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.

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Golden rules for PR in the Middle East

By: Johanna McDowell 01/06/2012
author"s portrait Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.

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Scenario thinking gives the edge in communication

By: Johanna McDowell 01/06/2012
author"s portrait When it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.

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Purposeful brands and companies: the power to ignite

By: Johanna McDowell 01/06/2012
author"s portrait Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.

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The truth about managing global business

By: Bronwen Andrews 01/06/2012
author"s portrait To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.

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Taking on a virtual world

By: Alan Lane 01/06/2012
author"s portrait Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors

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Is PR another dangerous Anglo-Saxon phenomenon?

By: Trevor Morris 01/03/2012
author"s portrait n an edited extract from his new book, Trevor Morris examines why PR has flourished in Anglo-Saxon cultures and assesses growth prospects for the rest of the world.

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Corporate reputation, the family way

By: Andrea Cornelli 01/03/2012
author"s portrait Research among family businesses in Italy has found that many are still not weaving corporate reputation management into their business strategy. By Andrea Cornelli.

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Making room for the best dressed brands

By: David Liu 01/03/2012
author"s portrait David Liu analyses five communications trends he expects to see crossing from the fashion world into mainstream marketing in China this year.

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Delivering business results through social media

By: Emma Kelly 01/03/2012
author"s portrait The emergence of social media has had a massive impact on PR but many businesses are still seeking clear evidence of its impact on their results, writes Emma Kelly. The social media revolution has had a huge influence on the PR business in Ireland and inte

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