Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #27 Air traffic control: How a broad view, expert coordination and rigorous processes hold the key to success

By: Valéria Café 04/06/2013
author"s portrait Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.

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ITL #26 The press release: is this Public Relations staple still relevant?

By: Simon Poulter 23/05/2013
author"s portrait There’s plenty of anecdotal evidence that overworked beat reporters habitually delete press releases from overflowing inboxes after barely a second glance. This raises difficult questions about the role of this classic communications tool. By Simon Poulter

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ITL #25 The flattening of emotion: is overreliance on social media damaging to the human psyche?

By: Tarek Lasheen 09/05/2013
author"s portrait The manner in which we share information via social media has dulled our emotional responses, increasingly numbing us to atrocities and distancing us from the things that really matter. By Tarek Lasheen.

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ITL #24 Public relations in emerging nations: What do local practitioners themselves have to say?

By: Graeme Domm 02/05/2013
author"s portrait A research project among PR practitioners in six countries in South East Asia offers some illuminating insights into the hurdles they need to overcome in order to deliver campaigns that are both appropriate and effective in their local markets. By Graeme D

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ITL #23 Crisis communications: How the aviation industry woke up to the power of citizen journalists

By: John Bailey 26/04/2013
author"s portrait Until recently, best practice for an aviation crisis centred on the premise of the Golden Hour. The rise of social media has led to the emergence of a new template. By John Bailey.

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ITL #22 The bland, ‘cookie cutter’ executive: Are we training out personality?

By: Charlotte Chunawala 17/04/2013
author"s portrait There’s the risk when media training of smoothing away too many rough edges, so that when top executives are interviewed they look and sound as if they lack personality, with the result that there is little interest in what they say. By Charlotte Chunawala

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ITL #21 The global social media challenge: a social marketer’s guide to managing brands across borders

By: Andres Wittermann 10/04/2013
author"s portrait Global brands must put in place a social media strategy that allows for insight into what customers want locally and encourages innovation. By Andres Wittermann.

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ITL #20 Meet Joe Black: the future of death and mortality in the age of technology

By: Elaine Cameron 01/04/2013
author"s portrait Astonishing advances in technology are transforming the way we look at death, creating new business opportunities and raising digital legacy issues. By Elaine Cameron.

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ITL #19 M&A in Brazil: A market still ripe for consolidation?

By: Raphaël Mazet 21/03/2013
author"s portrait Disappointing economic news from Brazil has given investors cause for concern. However, M&A activity will likely remain healthy. Raphaël Mazet explains why.

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ITL #18 A new style of political communications: engaging with the people of Indonesia

By: Indira Abidin 14/03/2013
author"s portrait Populist politician Joko ‘Jokowi’ Widodo has used PR and social media to great effect to build support by highlighting his common touch. By Indira Abidin.

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