Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #47 Social media crisis: what’s your excuse for ignoring the danger?

By: Dennis Landsbert-Noon 28/10/2013
author"s portrait Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. By Dennis Landsbert-Noon and Marek Zaremba-Pike.

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ITL #46 Gender imbalance: why is the female-dominated PR industry still led by men?

By: Elina Melgin 23/10/2013
author"s portrait Although women account for a significant majority of PR practitioners in many countries, men still occupy the lion’s share of top jobs. By Elina Melgin.

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ITL #45 Rethinking CSR: Public Relations and the advance of meaning-making through the corporate persona

By: Burton St. John III 15/10/2013
author"s portrait There is a major role for PR to play in conveying the persona of an organization in a manner that allows it to claim it is immersed in the everyday life of its stakeholders. By Burton St. John III.

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ITL #44 Crisis management planning: why a new reality demands a fresh approach

By: Jonathan Hemus 09/10/2013
author"s portrait Organisations must revisit five areas within their crisis planning to ensure they are well prepared to protect their reputation when threats arise. By Jonathan Hemus.

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ITL #43 Banking on arts in Asia: how financial institutions are leveraging sponsorships into compelling PR platforms

By: Mike Bruhn 02/10/2013
author"s portrait Banks and other financial institutions in Asia have become increasingly discerning in carving out their own niches in arts sponsorship. By Mike Bruhn.

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ITL #42 A shot in the arm against flu: using communications to boost participation in new vaccination programmes

By: Judith Moore 26/09/2013
author"s portrait Confidence in vaccination programmes is a fragile thing. What can be learnt from the UK’s plans to give the flu jab to healthy children? By Judith Moore.

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ITL #41 The strategic communications imperative: shaping the future in our interdependent world

By: Robert W. Grupp 18/09/2013
author"s portrait Global economies have become so tightly interconnected that companies, governments and entire industries must cooperate in ways that were unimaginable a few years ago. By Robert W. Grupp.

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ITL #40 The Power of Purpose: why corporate storytelling must evolve in this era of radical transparency

By: Daniel Rolle 11/09/2013
author"s portrait Research among global companies underlines the fact that the key to survival lies in identifying and communicating corporate purpose. By Daniel Rolle.

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ITL #39 Bachelor for a day: How to leverage one day in the studio and saturate the airwaves

By: Risë Birnbaum 05/09/2013
author"s portrait You’re in the fortunate position of having a celebrity spokesperson at your disposal for a whole day. So how do you optimize their time to deliver the maximum possible exposure and impact? By Risë Birnbaum.

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ITL #38 Public Relations in Korea: A review of cultural and historical influences

By: Margaret Key 21/08/2013
author"s portrait Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the evolution of PR in the country still has some way to go due in part to the strict hierarch

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