Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #187 Microtargeting: data mining to identify supporters

By: Tom Parker 19/09/2016
author"s portrait Budgetary constraints have prevented the widespread use of microtargeting but it is only a matter of time before data driven communication features more frequently in political and non-political campaigns. By Tom Parker.

read more / Comments

ITL #186 Fears for the future: financial agencies at a crossroads

By: Andrew Grant 12/09/2016
author"s portrait The squeeze is on for London’s Financial and Corporate PR agencies. Is it time for some profound changes? By Andrew Grant.

read more / Comments

ITL #185 Experiential PR: the active engagement boom in Asia

By: Kiri Sinclair 05/09/2016
author"s portrait Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.

read more / Comments

ITL #184 Oratory, populism, slogans and newspapers: communications lessons from the EU referendum

By: Simon Lewis 29/08/2016
author"s portrait The shockwaves of Brexit will be felt for a long time to come. What can communications professionals learn from the manner in which the campaign played out? By Simon Lewis.

read more / Comments

ITL #183 Cross-border communication strategy: three things to consider before communicating in a new culture

By: Kara Alaimo Ph.D 15/08/2016
author"s portrait Brand characteristics and local cultural norms both have a bearing on whether and how to adapt your messaging. By Kara Alaimo.

read more / Comments

ITL #182 Leaders in waiting: what millennials value in the public relations workplace

By: Bryan H. Reber 08/08/2016
author"s portrait Sometimes maligned, often misunderstood, the Millennial Generation cannot be ignored. They are the leaders of tomorrow, and increasingly of today. By Bryan Reber.

read more / Comments

ITL #181 Ethics: the heart of leadership

By: Kirk Hazlett 01/08/2016
author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

read more / Comments

ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

By: Nikhil Dey 25/07/2016
author"s portrait Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. By Nikhil Dey.

read more / Comments

ITL #179 Building influence on strategy: public relations needs a public education campaign

By: Jane Hammond 11/07/2016
author"s portrait Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

read more / Comments

ITL #178 Finding a balance: The power and pitfalls of instinct and analytics

By: Gavin Haycock 05/07/2016
author"s portrait In the age of big data, humour, humanity and gut-feeling remain as important as ever. The growth of analytics-driven insight must not completely overwhelm the instinctive response. By Gavin Haycock.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (4)
June (5)
May (4)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: