By:
Sarah Milner
01/06/2015
In the tech sector there is scope for PR to work smarter and more closely with Sales to target key prospects and drive up revenue. By Sarah Milner.
By:
Regine le Roux
25/05/2015
Being strategic by having a vision and mission along with supporting objectives and goals is a concept that gets lectured about ad nauseam at management courses. By Regine le Roux.
By:
Amybel Sánchez de Walther
20/05/2015
The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther.
By:
Jonathan Simnett
15/05/2015
There’s a worrying gap between what employers and marketers believe younger people want...and what they really do want. Change is coming. By Jonathan Simnett.
By:
Tony Jaques
11/05/2015
Does the pursuit of free speech and ‘balance’ warrant giving space to opinions which run counter to medical experts in just about every country? By Tony Jaques.
By:
Nidal Abou Zaki
06/05/2015
Internet penetration in the Arab World is projected to rise rapidly over the next couple of years. As a result, maximizing social media opportunities is increasingly important. By Nidal Abou Zaki.
By:
Steve Kee
22/04/2015
Terrible flooding in Canada had an impact not only on many householder’s lives but also on the way the casualty insurance industry communicated at a time when social media was awash with personal stories about the crisis. By Steve Kee.
By:
Arunava Khan
16/04/2015
Research shows a massive shortfall in life insurance cover in India. Tata AIA is striving to improve matters through media relations, technological solutions and by developing and promoting a high quality insurance agency force. By Arunava Khan.
By:
Gail S. Thornton
08/04/2015
Placing frontline managers at the heart of employee engagement drives helps build relevance and reduces the risk of target audience skepticism. By Gail S. Thornton.
By:
Amybel Sánchez de Walther
25/03/2015
A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and
