Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #197 Three years from now: trends for the 2020 communicator

By: Lisa Vallee-Smith 28/11/2016
author"s portrait As the seismic year that is 2016 draws towards its close, it’s an appropriate time to consider the future, and how communications professionals should prepare for it. By Lisa Vallee-Smith.

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ITL #196 RFP quandaries: the art of responding to proposals

By: Lisa George 20/11/2016
author"s portrait A Request for Proposal (RFP) may represent a fantastic opportunity for building business, or be a complete waste of time. By Lisa George.

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ITL #195 Media relations: The death of the sell in

By: Joshua Van Raalte 16/11/2016
author"s portrait Once a PR industry norm, phoning journalists to ‘sell in’ press releases has had its day. New skills are needed to deliver effective media relations. By Joshua Van Raalte.

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ITL #194 Social affluence: tapping into the influencer opportunity

By: Nicole Reaney 07/11/2016
author"s portrait Signing up celebrities as the face of your brand can be expensive and may cause problems. Are social influencers a better bet? By Nicole Reaney.

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ITL #193 Connecting with your audience: striking the right chord in leadership communications

By: Shravani Dang 01/11/2016
author"s portrait In this age of volatility, uncertainty, complexity and ambiguity, organizations need leaders able to build trust through empathy and engagement. By Shravani Dang.

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ITL #192 Co-driving integrated reporting: an evolution in organizational thinking

By: Christopher Storck Ph.D 26/10/2016
author"s portrait The Integrated Reporting Framework should help present a more holistic view of the organization to stakeholders. But it would be foolish for in-house communicators to stand aside and leave it all to the auditors. By Christopher Storck.

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ITL #191 Emotional intelligence: a new way to navigate communications

By: Renu Snehi 20/10/2016
author"s portrait Brands in the travel and hospitality sector can prosper by identifying the right ‘influencers’ to convey stories that are appealing and relevant. By Renu Snehi.

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ITL #190 Setting the record straight: the role of communications in Africa’s development

By: Annie Mutamba 17/10/2016
author"s portrait Misinformation and irrelevant romanticization distort perceptions of Africa in the rest of the world. The PR industry must step up and do a better job of telling the real story. By Annie Mutamba.

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ITL #189 Capturing attention: how to overcome the problem of content shock

By: Michael T. Schröder 03/10/2016
author"s portrait Fear not! Despite the flood of content, marketers can win the fight for attention. By Michael T. Schröder.

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ITL #188 Government relations: the art of winning over politicians

By: Benjamin Haslem 26/09/2016
author"s portrait Influencing government policymakers is hard to do but the chances of success are increased by adhering to a set of basic principles. By Benjamin Haslem.

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