By:
Rochelle Ford
17/08/2015
Applications from Chinese students to study PR at US universities have skyrocketed in recent years. As well as creating enormous opportunities, this has led to adjustments in teaching and the introduction of acculturation initiatives. By Rochelle Ford.
By:
Scott Bowers
10/08/2015
Stakeholders and customers are increasingly harsh in judging organisations that lack a purpose beyond profitability. Communications advisers must counsel decision makers about these shifting sands if organisations are to be trusted, loved and successful in
By:
Eszter Szabo
27/07/2015
Central and Eastern Europe provides inspiring examples of how natural "connectors" in big corporations, governments and NGOs can look beyond narrow interests to build trust. By Eszter Szabo.
By:
Tom Ho
20/07/2015
Companies from China are conducting business internationally on an unprecedented scale. But communication misjudgements in markets such as the US may put a brake on growth. By Tom Ho.
By:
Amybel Sánchez de Walther
14/07/2015
Organisations’ biggest assets go up and down – in the elevator every day. Motivating employees and maintaining their loyalty has never been of greater concern. And it’s not all about the money. By Amybel Sánchez de Walther.
By:
Ben Petter
06/07/2015
Although CEE is incredibly diverse, it is nevertheless possible to make some general observations about public affairs trends across the region. By Ben Petter.
By:
Richard Northcote
30/06/2015
A myopic focus on investors may result in extremely naïve communications practices and at worst may act as a spur to unethical behaviour. By Richard Northcote.
By:
Kim Blanchette
22/06/2015
There was far more to the launch of an energy regulator than a new name and logo. And as floodwaters rose, so did the communications challenges. By Kim Blanchette.
By:
Sandra Wills Hannon
15/06/2015
People are at varying stages of readiness for accepting something new. To foster engagement, social marketing must be built on a model of profound communications. By Sandra Wills Hannon.
By:
Andy Green
08/06/2015
Attempts to change attitudes and behaviours often founder due to target audience inertia. In order to succeed, communicators must develop a clearer appreciation of the human tendency to take the path which represents the least risk. By Andy Green.
