Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

By: Nikhil Dey 25/07/2016
author"s portrait Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. By Nikhil Dey.

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ITL #179 Building influence on strategy: public relations needs a public education campaign

By: Jane Hammond 11/07/2016
author"s portrait Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

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ITL #178 Finding a balance: The power and pitfalls of instinct and analytics

By: Gavin Haycock 05/07/2016
author"s portrait In the age of big data, humour, humanity and gut-feeling remain as important as ever. The growth of analytics-driven insight must not completely overwhelm the instinctive response. By Gavin Haycock.

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ITL #177 Strategies for managing crises: allegations at educational institutions

By: Sandy Lish 27/06/2016
author"s portrait There are five make-or- break fault lines when crisis strikes. Proactive planning and a set-up that allows for immediacy are vital in reducing the risk of reputational damage. By Sandy Lish.

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ITL #176 The ‘Pan Arab’ fallacy: Why one size fits none in the Middle East.

By: Saada Hammad 20/06/2016
author"s portrait Many brands still make a mess of their communications in the Middle East. But those getting it right are achieving high levels of engagement. By Saada Hammad and Jeff Chertack.

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ITL #175 Hybridisation of Communications and Marketing: end results in mind

By: Rachana Panda 13/06/2016
author"s portrait In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.

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ITL #174 CRO: are CCOs up to the job?

By: Peggy Simcic Brønn 06/06/2016
author"s portrait There is momentum behind the emergence of the Chief Reputation Officer. Yet understanding of the role remains sketchy. By Peggy Simcic Brønn.

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ITL #173 Stuck in a hiring rut: is PR creating its own skills crisis?

By: Anne Costello 30/05/2016
author"s portrait In order to thrive, PR must dispense with outdated talent parameters and hire more ‘T-shaped’ practitioners who possess wide-ranging skills alongside great depth of knowledge in one specific area. By Anne Costello.

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ITL #172 Content is king: becoming a thought leader in your field

By: Susanna Simpson 23/05/2016
author"s portrait How can you ensure your business stands out from the crowd and is perceived as a genuine expert in its market? By Susanna Simpson.

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ITL #171 Generating trust: in the shadow of obsolescence?

By: Robert H Holdheim 16/05/2016
author"s portrait Clients are demanding PR agencies move beyond a traditional approach. Although new models remain unclear, no one doubts that building trust will be intrinsic. By Robert H Holdheim.

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