Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #217 Sending a frog to Parliament: correcting misconceptions around mental health

By: Hil Berg 24/04/2017
author"s portrait A group of young people facing mental health challenges created an award-winning campaign that fought the stigma of mental illness and changed services for the better. By Hil Berg.

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ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

By: Gerry McCusker 18/04/2017
author"s portrait Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.

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ITL #215 President Trump and me: why I still believe in ethical PR

By: Guy Versailles 11/04/2017
author"s portrait In these troubled, divisive times, PR has a vital role to play in bursting ideological bubbles and creating common ground on which people of opposing views can meet. By Guy Versailles.

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ITL #214 Decoding technological complexity: India’s emergent B2B communications sector

By: Pia Desai Pasricha 03/04/2017
author"s portrait Increasingly sophisticated small and media sized technology firms are building business in India by providing added value as well as cost savings. By Pia Desai Pasricha.

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ITL #213 Brand purpose: consumer relationships that last

By: Bob Grove 27/03/2017
author"s portrait How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common. By Bob Grove.

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ITL #212 Fintech: overcoming PR challenges in a fast-evolving sector

By: Martina Doherty 20/03/2017
author"s portrait Many of the biggest financial services stories are related to advances in technology. However, in the complicated fintech sector, it requires skill to convey impactful messages. By Martina Doherty.

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ITL #211 Change communications: achieving commitment to organisational transformation

By: Nicole Gorfer 13/03/2017
author"s portrait There are four phases in a change process – awareness, understanding, acceptance and commitment. How can you get your people on board? By Nicole Gorfer.

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ITL #210 Respectful, considerate communication: public relations as consciousness-raising

By: Michael Fineman 06/03/2017
author"s portrait In an era of insensitive and often demeaning discourse, PR practitioners must stand firm in furthering ethical and acceptance-seeking communications. By Michael Fineman.

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ITL #209 Let your audience know you: doing things the Arnold Palmer way

By: Peter Spurway, 27/02/2017
author"s portrait Arnold Palmer was a sporting great, both on and off the golf course. The way he connected with the public is a shining example for everybody involved in communications. By Peter Spurway.

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ITL #208 The future is communications: time for PR to seize the day and a new name

By: Adam Rubins 20/02/2017
author"s portrait With clients increasingly seeking a joined-up approach that brings together paid, owned and earned media, there is a great opportunity to take the lead on integration. By Adam Rubins.

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