Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #175 Hybridisation of Communications and Marketing: end results in mind

By: Rachana Panda 13/06/2016
author"s portrait In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.

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ITL #174 CRO: are CCOs up to the job?

By: Peggy Simcic Brønn 06/06/2016
author"s portrait There is momentum behind the emergence of the Chief Reputation Officer. Yet understanding of the role remains sketchy. By Peggy Simcic Brønn.

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ITL #173 Stuck in a hiring rut: is PR creating its own skills crisis?

By: Anne Costello 30/05/2016
author"s portrait In order to thrive, PR must dispense with outdated talent parameters and hire more ‘T-shaped’ practitioners who possess wide-ranging skills alongside great depth of knowledge in one specific area. By Anne Costello.

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ITL #172 Content is king: becoming a thought leader in your field

By: Susanna Simpson 23/05/2016
author"s portrait How can you ensure your business stands out from the crowd and is perceived as a genuine expert in its market? By Susanna Simpson.

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ITL #171 Generating trust: in the shadow of obsolescence?

By: Robert H Holdheim 16/05/2016
author"s portrait Clients are demanding PR agencies move beyond a traditional approach. Although new models remain unclear, no one doubts that building trust will be intrinsic. By Robert H Holdheim.

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ITL #170 Volunteering for the greater good: boosting the profile of PR by assisting Rotary International

By: Jane Hammond 09/05/2016
author"s portrait Rotary International is renowned for its good works. Helping the organisation is an opportunity for IPRA members to support deserving causes while furthering understanding of strategic communications. By Jane Hammond.

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ITL #169 The barriers of everyday practice: challenges in implementing the Barcelona Principles 2.0

By: Hubert Wisse 03/05/2016
author"s portrait The PR world is in two minds about whether or not to implement the Barcelona Principles. By Hubert Wisse.

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ITL #168 Vignettes from a PR Newsroom in India: learnings and experiences at GBM Live! Newsroom

By: Prema Sagar 25/04/2016
author"s portrait The concept of a newsroom is increasingly becoming central to every large PR agency. By Prema Sagar.

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ITL #167 Diversity as a differentiator: celebrating female success as a customer imperative

By: Alison Jefferis 18/04/2016
author"s portrait In the male-dominated investment world, asset management business Columbia Threadneedle is using comms to highlight a compelling business case for greater diversity. By Alison Jefferis.

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ITL #166 Talking fluently: boundaries are not geographic, but idiomatic

By: Núria Vilanova 11/04/2016
author"s portrait New models are emerging as the internet continues to break down traditional national borders. By Núria Vilanova.

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