Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #237 Augmented influence: how a second technology revolution will change the PR industry once again

By: Guillaume Herbette 11/09/2017
author"s portrait Through interpreting and communicating the new and the next, PR practitioners have become innovators. To offer counsel on using artificial intelligence, we must understand it and use it ourselves. By Guillaume Herbette.

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ITL #236 PR in public administration: greater recognition is overdue

By: Gordana Bekčić Pješčić 04/09/2017
author"s portrait Communications practitioners in government and other public bodies are confronted by many complicated demands. Yet all too often their work is undervalued. By Gordana Bekčić Pješčić.

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ITL #235 Eyes on Europe: how to make an impact

By: Claire Walker 28/08/2017
author"s portrait Despite the confusion and uncertainties of Brexit, Europe is buzzing with innovation and opportunities. By Claire Walker.

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ITL #234 Investing in local talent: importing skills, not people, in African communications

By: Mitchell Prather 21/08/2017
author"s portrait Hiring and developing local talent rather than over-reliance on expats is the smart way for communications consultancies to build business in Africa. By Mitchell Prather.

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ITL #233 It’s good to talk: addressing mental health in the workplace

By: Sabine Raabe 14/08/2017
author"s portrait The PR industry globally needs to do more to tackle the issues of stress and mental ill health in the workplace. By Sabine Raabe.

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ITL #232 Crossing the line: when ethical conduct falls by the wayside

By: Vincent Magwenya 07/08/2017
author"s portrait The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya.

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ITL #231 Employee engagement: wrapping communications in a SCARF framework

By: Crispin Manners 31/07/2017
author"s portrait Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

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ITL #230 Public affairs in India: navigating a complex policy domain

By: Nitin Mantri 24/07/2017
author"s portrait India presents huge opportunities for multinational corporations but it is also a complicated and challenging country in which to do business. By Nitin Mantri.

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ITL #229 Rethinking resources and skills: whose job is it anyway?

By: Julia Willoughby 17/07/2017
author"s portrait Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.

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ITL #228 From disruption to disorientation: a new approach to brand management

By: Ian Rumsby 14/07/2017
author"s portrait Amid fast-paced change and growing incivility, brands are finding near-future thinking more realistic than long-term mapping. By Ian Rumsby.

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