Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #165 Science based reputation management: insight, influence and persuasion

By: Ashwani Singla 04/04/2016
author"s portrait Five major steps are involved in creating science based reputation management campaigns. By Ashwani Singla.

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ITL #164 Eliminating fiefdoms: the one P+L model

By: Phil Carpenter 28/03/2016
author"s portrait Traditional PR agency structures may promote ‘bad behavior’ that restricts growth and denies clients the best people to work on their business. By Phil Carpenter.

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ITL #163 NGO checklist: choosing partners for CSR programmes in India

By: Sharmistha Ghosh. 21/03/2016
author"s portrait Following legislative change, CSR spending in India is projected to surge, making it more important than ever to select the right NGO partners. By Sharmistha Ghosh.

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ITL #162 Defining moments: the right response at times of crisis

By: Roger Frizzell 14/03/2016
author"s portrait In order to protect corporate reputation, Chief Communications Officers must develop a personal radar system for recognizing defining moments as they occur – and then act quickly and decisively to influence the outcome. By Roger Frizzell.

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ITL #161 Leaving the silos: setting up communications for the future

By: Eike Alexander Kraft 07/03/2016
author"s portrait A new, more integrated setup at AccorHotels has improved efficiency, delivered greater impact and boosted team spirit. By Eike Alexander Kraft.

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ITL #160 Manufactured performances are out: authenticity is the ‘in’ word

By: Neil Green 29/02/2016
author"s portrait From cyber-crime to climate change, a number of trends and issues with global consequences have made authenticity imperative. By Neil Green.

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ITL #159 The whistleblower’s story: a modern day battle of David versus Goliath

By: Paula Pedene 22/02/2016
author"s portrait When a highly experienced public affairs practitioner raised concerns about mismanagement it led to a long and bruising fight with the Department of Veterans Affairs. By Paula Pedene.

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ITL #158 The client is not always right: agencies must tell it like it is

By: Colette Ballou 15/02/2016
author"s portrait It’s easy to see why some agencies fall into the trap of trying to please clients at all costs. But if communications counsel is to be worthwhile, it must be built on honesty. By Colette Ballou.

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ITL #157 If you were a brand: what would it say about you?

By: Rob Shimmin 08/02/2016
author"s portrait There may be a big gap between how you are seen by others and how you would like to be seen. Paying attention to your personal branding could change that. By Rob Shimmin.

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ITL #156 Assertion-driven journalism: eroding trust in reporting provides a challenge for PR

By: Ulrich Gartner 01/02/2016
author"s portrait Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists. By Ulrich Gartner.

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