Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #185 Experiential PR: the active engagement boom in Asia

By: Kiri Sinclair 05/09/2016
author"s portrait Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.

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ITL #184 Oratory, populism, slogans and newspapers: communications lessons from the EU referendum

By: Simon Lewis 29/08/2016
author"s portrait The shockwaves of Brexit will be felt for a long time to come. What can communications professionals learn from the manner in which the campaign played out? By Simon Lewis.

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ITL #183 Cross-border communication strategy: three things to consider before communicating in a new culture

By: Kara Alaimo Ph.D 15/08/2016
author"s portrait Brand characteristics and local cultural norms both have a bearing on whether and how to adapt your messaging. By Kara Alaimo.

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ITL #182 Leaders in waiting: what millennials value in the public relations workplace

By: Bryan H. Reber 08/08/2016
author"s portrait Sometimes maligned, often misunderstood, the Millennial Generation cannot be ignored. They are the leaders of tomorrow, and increasingly of today. By Bryan Reber.

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ITL #181 Ethics: the heart of leadership

By: Kirk Hazlett 01/08/2016
author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

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ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

By: Nikhil Dey 25/07/2016
author"s portrait Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. By Nikhil Dey.

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ITL #179 Building influence on strategy: public relations needs a public education campaign

By: Jane Hammond 11/07/2016
author"s portrait Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

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ITL #178 Finding a balance: The power and pitfalls of instinct and analytics

By: Gavin Haycock 05/07/2016
author"s portrait In the age of big data, humour, humanity and gut-feeling remain as important as ever. The growth of analytics-driven insight must not completely overwhelm the instinctive response. By Gavin Haycock.

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ITL #177 Strategies for managing crises: allegations at educational institutions

By: Sandy Lish 27/06/2016
author"s portrait There are five make-or- break fault lines when crisis strikes. Proactive planning and a set-up that allows for immediacy are vital in reducing the risk of reputational damage. By Sandy Lish.

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ITL #176 The ‘Pan Arab’ fallacy: Why one size fits none in the Middle East.

By: Saada Hammad 20/06/2016
author"s portrait Many brands still make a mess of their communications in the Middle East. But those getting it right are achieving high levels of engagement. By Saada Hammad and Jeff Chertack.

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