Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #194 Social affluence: tapping into the influencer opportunity

By: Nicole Reaney 07/11/2016
author"s portrait Signing up celebrities as the face of your brand can be expensive and may cause problems. Are social influencers a better bet? By Nicole Reaney.

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ITL #193 Connecting with your audience: striking the right chord in leadership communications

By: Shravani Dang 01/11/2016
author"s portrait In this age of volatility, uncertainty, complexity and ambiguity, organizations need leaders able to build trust through empathy and engagement. By Shravani Dang.

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ITL #192 Co-driving integrated reporting: an evolution in organizational thinking

By: Christopher Storck Ph.D 26/10/2016
author"s portrait The Integrated Reporting Framework should help present a more holistic view of the organization to stakeholders. But it would be foolish for in-house communicators to stand aside and leave it all to the auditors. By Christopher Storck.

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ITL #191 Emotional intelligence: a new way to navigate communications

By: Renu Snehi 20/10/2016
author"s portrait Brands in the travel and hospitality sector can prosper by identifying the right ‘influencers’ to convey stories that are appealing and relevant. By Renu Snehi.

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ITL #190 Setting the record straight: the role of communications in Africa’s development

By: Annie Mutamba 17/10/2016
author"s portrait Misinformation and irrelevant romanticization distort perceptions of Africa in the rest of the world. The PR industry must step up and do a better job of telling the real story. By Annie Mutamba.

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ITL #189 Capturing attention: how to overcome the problem of content shock

By: Michael T. Schröder 03/10/2016
author"s portrait Fear not! Despite the flood of content, marketers can win the fight for attention. By Michael T. Schröder.

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ITL #188 Government relations: the art of winning over politicians

By: Benjamin Haslem 26/09/2016
author"s portrait Influencing government policymakers is hard to do but the chances of success are increased by adhering to a set of basic principles. By Benjamin Haslem.

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ITL #187 Microtargeting: data mining to identify supporters

By: Tom Parker 19/09/2016
author"s portrait Budgetary constraints have prevented the widespread use of microtargeting but it is only a matter of time before data driven communication features more frequently in political and non-political campaigns. By Tom Parker.

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ITL #186 Fears for the future: financial agencies at a crossroads

By: Andrew Grant 12/09/2016
author"s portrait The squeeze is on for London’s Financial and Corporate PR agencies. Is it time for some profound changes? By Andrew Grant.

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ITL #185 Experiential PR: the active engagement boom in Asia

By: Kiri Sinclair 05/09/2016
author"s portrait Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.

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