Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #205 Corporate blogs: an effective boost for visibility and vitality

By: Ina Nikolova 30/01/2017
author"s portrait How do you create a corporate blog that stands out from the crowd? And what can we learn from the best exponents of the art? By Ina Nikolova.

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ITL #204 Before and after: why we need a new approach to crisis management

By: Tony Jaques 23/01/2017
author"s portrait Progress in moving crisis management from tactics in the ‘war room’ to strategy in the boardroom has been too slow. By Tony Jaques.

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ITL #203 Employee engagement: talent retention in the era of the experiential generation

By: Kavita Rao 17/01/2017
author"s portrait The conventional approach to employee engagement must be turned on its head if employers in the communications business are to get the most out of millennials. By Kavita Rao.

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ITL #202 What a doctor looks like: lessons from the Delta debacle

By: Jennifer Janson 11/01/2017
author"s portrait A flight attendant’s unwillingness to believe a black woman was a medical doctor is a shocking example of the kind of crisis that occurs when a company’s purpose, values and behavior are out of alignment. By Jennifer Janson.

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ITL #201 High time for change: promoting cannabis in Canada

By: Carol Levine 29/12/2016
author"s portrait Legislation to legalize marijuana for recreational use will likely be tabled by the Canadian government in 2017, bringing interesting PR challenges in its wake. By Carol Levine.

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ITL #200 Untapped potential: Tell me a good story and I shall listen

By: Camilla Lercke 23/12/2016
author"s portrait Many B2B businesses ignore the power of storytelling in the mistaken belief that emotionally driven brand communication belongs only in the B2C realm. By Camilla Lercke.

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ITL #199 The new face of PR: mathematics, big data, technology and creativity

By: Sandra Sinicco 12/12/2016
author"s portrait If public relations is to deliver the results clients crave, practitioners must embrace new ways of working. By Sandra Sinicco.

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ITL #198 International agency structures: is there a perfect solution?

By: Lyle Closs 05/12/2016
author"s portrait Settling on the right PR agency network solution can be a big headache for clients. What should be borne in mind when making a decision? By Lyle Closs.

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ITL #197 Three years from now: trends for the 2020 communicator

By: Lisa Vallee-Smith 28/11/2016
author"s portrait As the seismic year that is 2016 draws towards its close, it’s an appropriate time to consider the future, and how communications professionals should prepare for it. By Lisa Vallee-Smith.

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ITL #196 RFP quandaries: the art of responding to proposals

By: Lisa George 20/11/2016
author"s portrait A Request for Proposal (RFP) may represent a fantastic opportunity for building business, or be a complete waste of time. By Lisa George.

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