Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #224 Overwork and burnout: what it really means to put your people first

By: Nicky James 13/06/2017
author"s portrait Staying late in the office on a regular basis is sadly the norm for employees at many companies. But stressed, overworked staff aren’t good for business. By Nicky James.

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ITL #223 PR in Brazil: when scandal hits

By: Andrew Greenlees 05/06/2017
author"s portrait Companies struggling to rebuild reputation and regain a social ‘license to operate’ must tackle flaws in their corporate culture. Part of the solution lies with good communicators who understand compliance issues. By Andrew Greenlees.

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ITL #222 Becoming business strategists: time to recharge the PR profession

By: Lars-Ola Nordqvist 29/05/2017
author"s portrait The communications landscape is being transformed and client needs have become more complex. But these sweeping changes have thrown up an opportunity for PR practitioners to redefine themselves as sales, marketing and communications strategists. By Lars-Ola Nordqvist.

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ITL #221 All the young dudes: what millennials want from work

By: Danny Cox 23/05/2017
author"s portrait Employers expect a return on the investments made in developing their people. Not easy, given the mindset of many younger workers. By Danny Cox.

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ITL #220 Choice of words: when should communicators use swag or slang?

By: Juan F. Lezama 15/05/2017
author"s portrait Language is evolving faster than ever. As new terms and usages catch on among certain demographic groups, communicators need to think carefully about if and when to use them. By Juan F. Lezama.

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ITL #219 Open data: a richer context to communications

By: Paul Wilkinson 08/05/2017
author"s portrait In the age of data journalism and with trust and transparency of critical importance to organisations, PR practitioners must learn how to use open data appropriately to inform and influence. By Paul Wilkinson.

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ITL #218 Breathless with anticipation: countdown to the Golden World Awards 2017 deadline

By: Rob Gray 01/05/2017
author"s portrait The IPRA GWAs are the only truly global PR awards. The good news is, there’s still time to enter this year’s competition. By Rob Gray.

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ITL #217 Sending a frog to Parliament: correcting misconceptions around mental health

By: Hil Berg 24/04/2017
author"s portrait A group of young people facing mental health challenges created an award-winning campaign that fought the stigma of mental illness and changed services for the better. By Hil Berg.

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ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

By: Gerry McCusker 18/04/2017
author"s portrait Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.

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ITL #215 President Trump and me: why I still believe in ethical PR

By: Guy Versailles 11/04/2017
author"s portrait In these troubled, divisive times, PR has a vital role to play in bursting ideological bubbles and creating common ground on which people of opposing views can meet. By Guy Versailles.

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