Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #235 Eyes on Europe: how to make an impact

By: Claire Walker 28/08/2017
author"s portrait Despite the confusion and uncertainties of Brexit, Europe is buzzing with innovation and opportunities. By Claire Walker.

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ITL #234 Investing in local talent: importing skills, not people, in African communications

By: Mitchell Prather 21/08/2017
author"s portrait Hiring and developing local talent rather than over-reliance on expats is the smart way for communications consultancies to build business in Africa. By Mitchell Prather.

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ITL #233 It’s good to talk: addressing mental health in the workplace

By: Sabine Raabe 14/08/2017
author"s portrait The PR industry globally needs to do more to tackle the issues of stress and mental ill health in the workplace. By Sabine Raabe.

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ITL #232 Crossing the line: when ethical conduct falls by the wayside

By: Vincent Magwenya 07/08/2017
author"s portrait The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya.

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ITL #231 Employee engagement: wrapping communications in a SCARF framework

By: Crispin Manners 31/07/2017
author"s portrait Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

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ITL #230 Public affairs in India: navigating a complex policy domain

By: Nitin Mantri 24/07/2017
author"s portrait India presents huge opportunities for multinational corporations but it is also a complicated and challenging country in which to do business. By Nitin Mantri.

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ITL #229 Rethinking resources and skills: whose job is it anyway?

By: Julia Willoughby 17/07/2017
author"s portrait Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.

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ITL #228 From disruption to disorientation: a new approach to brand management

By: Ian Rumsby 14/07/2017
author"s portrait Amid fast-paced change and growing incivility, brands are finding near-future thinking more realistic than long-term mapping. By Ian Rumsby.

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ITL #227 Entrepreneurs and reputation: the Uber problems of fast-growth start-ups

By: Jacqueline Purcell 03/07/2017
author"s portrait Company founders often struggle with staff management and business reputation issues, with potentially damaging consequences. By Jacqueline Purcell.

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ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

By: Valerie Pinto 27/06/2017
author"s portrait Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto.

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