By:
David Amerland
31/01/2018
Notable global corporations and even the US military have come to appreciate the power of empathy. While for PR practitioners, greater success may be achieved by taking shared journeys and finding common ground. By David Amerland.
By:
Steve Drake
22/01/2018
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask. By Steve Drake.
By:
Patricia Obozuwa
16/01/2018
All too often, the complexity and diversity of a whole continent is boiled down into an inadequate single story. By Patricia Obozuwa.
By:
Anna Ruth Williams
03/01/2018
What the PR industry needs from higher education is graduates able to create digital content and with the skills to measure communications impact. By Anna Ruth Williams.
By:
Kumi Sato
18/12/2017
Cosmo, formed in 1960, is a pioneer of PR in Japan. Ensuring it has a healthy future is an important consideration for current owner, Kumi Sato.
By:
Franco Giacomozzi
17/12/2017
A prominent agricultural foundation in Italy is nurturing belonging, identity and engagement among its diverse group of stakeholders through a five-point communications strategy. By Franco Giacomozzi.
By:
Roger Darashah
04/12/2017
Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.
By:
Andrea Neumann
28/11/2017
Specialty chemicals solutions supplier ALTANA has achieved high levels of employee engagement and brand advocacy by involving its people in developing the guiding principles that inform corporate strategy. By Andrea Neumann.
By:
Simeon Mellalieu Ph.D.
20/11/2017
In today’s world, conversation is the expectation. You should build relationships with target tribes by seeding and sharing relevant content. By Dr. Simeon Mellalieu.
By:
Richard Tsang
15/11/2017
Traditional IR tools still have their place but it stands to reason that reaching out to investors must take into account the vast array of channels presently available. By Richard Tsang.
