Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #275 - The game has changed: stop managing issues, solve them!

By: Christiaan Prins 25/06/2018
author"s portrait Simply trying to manage an issue is no longer enough. The public expects companies to tackle difficult problems head-on. By Christiaan Prins

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ITL #274 - A media industry in flux: how it hurts brands, industries and even economies

By: Stella Wink 18/06/2018
author"s portrait The embattled media industry faces multiple challenges and, with revenues under pressure, continues to struggle. Cost-cutting has led to a decline in seasoned journalists, which may have dire consequences. By Stella Wink.

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ITL #273 - The tricky subject of money: should clients define budgets upfront for PR agencies?

By: David Landis 11/06/2018
author"s portrait Agencies must gain clarity early on from clients over approved budgets in order for a workable, mutually beneficial relationship to develop. By David Landis.

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ITL #272 Mining for trust: five ways to turn around mistrust and disengagement

By: Warrick Hazeldine 04/06/2018
author"s portrait The mining industry has not proved adept at telling its own story. That needs to change. By Warrick Hazeldine.

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ITL #271 Hug me at the stage door, please: a Latin American perspective on globalization

By: Gustavo Averbuj 28/05/2018
author"s portrait Going global means striking the right balance between local market insight and international capabilities. Although some degree of consistency is vital, we are not all the same! By Gustavo Averbuj.

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ITL #270 Serious about innovation: meeting the Chinese market’s high expectations

By: Penny Burgess 21/05/2018
author"s portrait China’s consumers are hungry for ‘amazing’ new products and predisposed to ascribing a social benefit to them. Yet at the same time, they are turned off by over-inflated claims concerning innovation. By Penny Burgess.

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ITL #269 - Japan: the vision for 2020 and beyond

By: Etsuko Tsugihara 14/05/2018
author"s portrait As host nation for the both the next Rugby World Cup and summer Olympics, Japan is getting ready to be the focus of global attention. By Etsuko Tsugihara.

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ITL #268 - The trust conundrum: reputation in the age of cynicism

By: Jim Donaldson 07/05/2018
author"s portrait Was the third sector the final institutional bastion to blow its reputation in the UK – and is there anyone left we can depend on? By Jim Donaldson.

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ITL #267 - The length of a crocodile: overcoming difficulties in measurement and evaluation

By: Alexander Christov, PhD 24/04/2018
author"s portrait Tools for measuring the impact and effectiveness of PR activity are imperfect. However, a clearer picture can be achieved by combining commonsense with bravery. By Alexander Christov.

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ITL #266 New IPRA Members Emeriti: in recognition of distinguished service

By: Rob Gray 23/04/2018
author"s portrait Jane Hammond, Loula Zaklama, Richard Linning and Johanna McDowell have been accorded IPRA Member Emeritus status. Why has this rare honour been conferred by the IPRA Board and what does recognition mean to the recipients? By Rob Gray.

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