Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #282 PR trends research: 10 key insights from the European Communication Monitor 2018

By: Dejan Verčič and Ansgar Zerfass 13/08/2018
author"s portrait Maintaining trust, workplace stress and fake news are three of the issues to figure large in this year’s comprehensive ECM research among European communicators. By Dejan Verčič (pictured) and Ansgar Zerfass.

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ITL #281  - Leaping into the future that is blockchain technology: what PRs need to know

By: Candice Teo 06/08/2018
author"s portrait In order to communicate tech company brands credibly and effectively, PR practitioners must understand highly significant new technologies such as blockchain. By Candice Teo.

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ITL #280  - Living large in a small world: PR in the land of the number eight wire

By: Claudia Macdonald 30/07/2018
author"s portrait Communicators in New Zealand must be creative and ingenious to overcome a range of challenges, including comparatively small budgets. By Claudia Macdonald.

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ITL #279 - David, Davida, Davetta, Davina and Goliath: how individuals can create positive change

By: Alistair Peck 23/07/2018
author"s portrait Due to pollution, environmental degradation and depletion of natural resources, our planet seems to be hurtling towards disaster. We all have a part to play in averting catastrophe by championing sustainability. By Alistair Peck.

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ITL #278   -  Feeding the spirit: navigating our political and social landscape

By: Jessica Adelman 16/07/2018
author"s portrait At a time of nosediving trust, retail giant Kroger is striving to reduce hunger by eliminating food waste. By Jessica Adelman.

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ITL #277 Social media: how it influences decision-making

By: Tina McCorkindale, Ph.D., APR 09/07/2018
author"s portrait Research shows that social media influences decision-making across industries and age groups. By Marcia DiStaso and Tina McCorkindale.

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ITL #276 - The silent revolution: the new face of public relations

By: Michael Tobias 02/07/2018
author"s portrait More channels, eroding trust in traditional media and new demands on the client side: the world of PR is changing dramatically. But these market challenges could form a new type of communication agency. By Michael Tobias.

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ITL #275 - The game has changed: stop managing issues, solve them!

By: Christiaan Prins 25/06/2018
author"s portrait Simply trying to manage an issue is no longer enough. The public expects companies to tackle difficult problems head-on. By Christiaan Prins

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ITL #274 - A media industry in flux: how it hurts brands, industries and even economies

By: Stella Wink 18/06/2018
author"s portrait The embattled media industry faces multiple challenges and, with revenues under pressure, continues to struggle. Cost-cutting has led to a decline in seasoned journalists, which may have dire consequences. By Stella Wink.

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ITL #273 - The tricky subject of money: should clients define budgets upfront for PR agencies?

By: David Landis 11/06/2018
author"s portrait Agencies must gain clarity early on from clients over approved budgets in order for a workable, mutually beneficial relationship to develop. By David Landis.

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