By:
Marian Salzman
11/03/2019
Effective solutions start with opposing sides spending time together and entering into conversation with a willingness not just to hear each other out but also to feel each other out. By Marian Salzman.
By:
Louise O’Brien
04/03/2019
Identifying and working with the right social media influencers for a specific hotel, spa or restaurant can deliver impressive marketing results without breaking the bank. By Louise O’Brien.
By:
Jeremy Galbraith
25/02/2019
PR professionals have a role to play in influencing how organisations behave. Agencies and in-house comms teams must become bolder and better at convincing business leaders to implement strategic change. By Jeremy Galbraith.
By:
Nick Colwill
18/02/2019
Aequitas’ pro bono campaign for the Pure Anguilla Foundation saved lives in the aftermath of Hurricane Irma by putting intense pressure on the UK Government to protect its citizens from disaster – and deservedly won a special IPRA Golden World Award. By Nick Colwill.
By:
Philippe Borremans
11/02/2019
Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.
By:
Saskia Stolper
04/02/2019
Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.
By:
Marci Kaminsky
28/01/2019
Employees are your best brand advocates, particularly in an environment driven so extensively by social media and word-of-mouth communications. By Marci Kaminsky.
By:
Norty Cohen
21/01/2019
Some consumers actively want to become ‘friends’ with brands. The challenge is to deepen connections with them. By Norty Cohen.
By:
Tim Skelton-Smith
14/01/2019
Digital content created by businesses serves a purpose and is often of high quality. However, it is not news and teams producing it should not view real news outlets as an extension of their digital strategy. By Tim Skelton-Smith.
By:
Maria Gergova
08/01/2019
Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.
