Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #320   Influencer marketing in Nigeria: an increasingly viable ecosystem

By: Bidemi Zakariyau 20/05/2019
author"s portrait After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.

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ITL #319  - Restoring the true sense of words: providing meaning to create connections

By: Delphine Jouenne 13/05/2019
author"s portrait Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.

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ITL #318 -  Hurdles in communication: adapting and excelling in a fluctuating marketplace

By: Jennifer Hawkins 06/05/2019
author"s portrait Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.

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ITL #317 Global requires local: from handshakes to bows and bisous

By: Heather Chambers Knox 29/04/2019
author"s portrait Working in a demanding international in-house role presents an exciting mix of opportunities and challenges. Here’s a survival guide from the perspective of a VP Global Comms in one of the world’s top auto-makers. By Heather Chambers Knox.

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ITL #316 IPRA Golden World Awards 2019: what the judges look for

By: Rob Gray 24/04/2019
author"s portrait GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.

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ITL #315   Healthcare: five trends communicators should watch

By: Jill Dosik 15/04/2019
author"s portrait Scientific advances and policy changes are driving a transformation in healthcare globally, raising questions about ethics, efficacy and access that communicators need to address. By Jill Dosik.

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ITL #314 Rise of the media bots: what robot reporters mean for the future of PR

By: Meredith L. Eaton 08/04/2019
author"s portrait Media outlets are beginning to use AI-based tools to create editorial content. Where is this leading and how should PR prepare? By Meredith L. Eaton.

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ITL #313 Latin America: emerging markets and transforming communication

By: Vivian Kobeh 01/04/2019
author"s portrait The LatAm communications landscape has seen tremendous evolution and future prospects look very promising. By Vivian Kobeh.

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ITL #312 - Corporate purpose: why the backlash is important

By: Narda Shirley 25/03/2019
author"s portrait Critics of corporate philanthropy initiatives and purpose statements argue they are often more about the optics than real systemic change to the way companies treat their various stakeholders. By Narda Shirley.

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ITL #311 - Social consciousness for capital gains: how corporate campaigns have commodified social responsibility

By: Ronke Lawal 18/03/2019
author"s portrait When businesses take a chance on being at the forefront of social issues they put their integrity on the line. By Ronke Lawal.

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