Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #227 Entrepreneurs and reputation: the Uber problems of fast-growth start-ups

By: Jacqueline Purcell 03/07/2017
author"s portrait Company founders often struggle with staff management and business reputation issues, with potentially damaging consequences. By Jacqueline Purcell.

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ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

By: Valerie Pinto 27/06/2017
author"s portrait Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto.

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ITL #225 Women in the C-Suite: learning from a teenage scientist

By: Claudia Gioia 19/06/2017
author"s portrait A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed. By Claudia Gioia.

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ITL #224 Overwork and burnout: what it really means to put your people first

By: Nicky James 13/06/2017
author"s portrait Staying late in the office on a regular basis is sadly the norm for employees at many companies. But stressed, overworked staff aren’t good for business. By Nicky James.

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ITL #223 PR in Brazil: when scandal hits

By: Andrew Greenlees 05/06/2017
author"s portrait Companies struggling to rebuild reputation and regain a social ‘license to operate’ must tackle flaws in their corporate culture. Part of the solution lies with good communicators who understand compliance issues. By Andrew Greenlees.

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ITL #222 Becoming business strategists: time to recharge the PR profession

By: Lars-Ola Nordqvist 29/05/2017
author"s portrait The communications landscape is being transformed and client needs have become more complex. But these sweeping changes have thrown up an opportunity for PR practitioners to redefine themselves as sales, marketing and communications strategists. By Lars-Ola Nordqvist.

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ITL #221 All the young dudes: what millennials want from work

By: Danny Cox 23/05/2017
author"s portrait Employers expect a return on the investments made in developing their people. Not easy, given the mindset of many younger workers. By Danny Cox.

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ITL #220 Choice of words: when should communicators use swag or slang?

By: Juan F. Lezama 15/05/2017
author"s portrait Language is evolving faster than ever. As new terms and usages catch on among certain demographic groups, communicators need to think carefully about if and when to use them. By Juan F. Lezama.

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ITL #219 Open data: a richer context to communications

By: Paul Wilkinson 08/05/2017
author"s portrait In the age of data journalism and with trust and transparency of critical importance to organisations, PR practitioners must learn how to use open data appropriately to inform and influence. By Paul Wilkinson.

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ITL #218 Breathless with anticipation: countdown to the Golden World Awards 2017 deadline

By: Rob Gray 01/05/2017
author"s portrait The IPRA GWAs are the only truly global PR awards. The good news is, there’s still time to enter this year’s competition. By Rob Gray.

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