Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #230 Public affairs in India: navigating a complex policy domain

By: Nitin Mantri 24/07/2017
author"s portrait India presents huge opportunities for multinational corporations but it is also a complicated and challenging country in which to do business. By Nitin Mantri.

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ITL #229 Rethinking resources and skills: whose job is it anyway?

By: Julia Willoughby 17/07/2017
author"s portrait Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.

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ITL #228 From disruption to disorientation: a new approach to brand management

By: Ian Rumsby 14/07/2017
author"s portrait Amid fast-paced change and growing incivility, brands are finding near-future thinking more realistic than long-term mapping. By Ian Rumsby.

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ITL #227 Entrepreneurs and reputation: the Uber problems of fast-growth start-ups

By: Jacqueline Purcell 03/07/2017
author"s portrait Company founders often struggle with staff management and business reputation issues, with potentially damaging consequences. By Jacqueline Purcell.

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ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

By: Valerie Pinto 27/06/2017
author"s portrait Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto.

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ITL #225 Women in the C-Suite: learning from a teenage scientist

By: Claudia Gioia 19/06/2017
author"s portrait A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed. By Claudia Gioia.

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ITL #224 Overwork and burnout: what it really means to put your people first

By: Nicky James 13/06/2017
author"s portrait Staying late in the office on a regular basis is sadly the norm for employees at many companies. But stressed, overworked staff aren’t good for business. By Nicky James.

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ITL #223 PR in Brazil: when scandal hits

By: Andrew Greenlees 05/06/2017
author"s portrait Companies struggling to rebuild reputation and regain a social ‘license to operate’ must tackle flaws in their corporate culture. Part of the solution lies with good communicators who understand compliance issues. By Andrew Greenlees.

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ITL #222 Becoming business strategists: time to recharge the PR profession

By: Lars-Ola Nordqvist 29/05/2017
author"s portrait The communications landscape is being transformed and client needs have become more complex. But these sweeping changes have thrown up an opportunity for PR practitioners to redefine themselves as sales, marketing and communications strategists. By Lars-Ola Nordqvist.

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ITL #221 All the young dudes: what millennials want from work

By: Danny Cox 23/05/2017
author"s portrait Employers expect a return on the investments made in developing their people. Not easy, given the mindset of many younger workers. By Danny Cox.

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