By:
Burghardt Tenderich
02/11/2015
People want to engage with content that matters to them. Brands therefore must tell their stories in a way that is engaging and encourages participation. By Burghardt Tenderich.
By:
Peter Parussini
26/10/2015
Old models have been turned upside down. Communicators today must have a diverse skillset, understand the art of conversation and be savvy in engaging audiences. By Peter Parussini.
By:
Claudine Moore
12/10/2015
Plenty of positive economic news is coming out of Africa. But despite the growth, negative perceptions remain and need to be overcome. By Claudine Moore.
By:
Dimitri Schildmeijer
05/10/2015
Earning a social licence to build new energy infrastructure is a huge task. Communications and engagement are now essential ingredients. A project needs a communications plan just as it needs an engineering plan. By Hansch van der Velden and Dimitri Schildmeijer.
By:
Eleonora Leone
30/09/2015
Information today crosses borders at lightning speed, presenting organizations with major communications challenges. By Eleonora Leone.
By:
Dale Lovell
21/09/2015
Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.
By:
Amybel Sánchez de Walther
14/09/2015
Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther
By:
Kirk Hazlett
07/09/2015
Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.
By:
Ong Hock Chuan
31/08/2015
Multinationals operating in Indonesia can learn important crisis management lessons from the high-profile controversy involving a prominent Jakarta school. By Ong Hock Chuan.
By:
John McLaren
24/08/2015
Too many communications departments pump out corporate messages that respond to an internal requirement while ignoring what stakeholders want and need. By John McLaren.
