Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #385   Surviving lockdown: eight lessons

By: David Fraser 24/08/2020
author"s portrait Values are among the most important investments a business can make and leadership is about so much more than saying stuff. By David Fraser.

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ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

By: Svetlana Stavreva 17/08/2020
author"s portrait Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.

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ITL #383 A path to the top table: defining the future board, now

By: Vivian Lines 10/08/2020
author"s portrait Many businesses are changing how they operate, calling for a reappraisal of director skills and profiles. Will this help more comms leaders get a seat on the board? By Vivian Lines.

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ITL #382 What do lawyers truly think about communicators in a crisis?

By: Tony Jaques 03/08/2020
author"s portrait International research among experienced crisis lawyers finds that communicators and legal professionals really do think differently. By Tony Jaques.

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ITL #381   Global crisis: allowing the Corporate Affairs Director to shine?

By: Matthew Jervois 27/07/2020
author"s portrait The misunderstood role of the Corporate Affairs Director, and why it’s not dissimilar to the Chief Operating Officer. By Matthew Jervois.

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ITL #380 Distance learning: bite-sized skills training for PR worldwide

By: Ellen Gunning 20/07/2020
author"s portrait The PR Training Academy provides laser-focused, PR-specific skills training endorsed by IPRA to the industry worldwide. By Ellen Gunning.

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ITL #379   Covid-19: accelerating the evolution of corporate communications in Central & Eastern Europe

By: Ben Petter 13/07/2020
author"s portrait History never repeats itself exactly, but the 2007-8 financial crisis may provide a few clues as to how the covid-19 crisis will, over time, affect the communications landscape. By Ben Petter.

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ITL #378   An eye to the future: sincerity is the new necessity

By: Pelin Kocaalp 06/07/2020
author"s portrait Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.

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ITL #377   Business understanding for the CCO: four levels, two contexts

By: Anders Monrad Rendtorff 29/06/2020
author"s portrait There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.

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ITL #376   Don’t sleepwalk into AI: PR must diversify roles and support business innovation

By: Kerry Sheehan 22/06/2020
author"s portrait Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.

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