Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #395 At a crossroads: reinventing change and risk management

By: Jean-Michel Dumont 02/11/2020

To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.

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ITL #394 - Ripping up the old rulebook: leadership at a time of crisis

By: Amanda Coleman 26/10/2020

Communicators need to focus more on business strategy, creating employee advocates and managing the consequences of business decision making. By Amanda Coleman.

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ITL #393 Feeling the force: new world, new channels

By: Rodolfo Oliveira 19/10/2020

The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

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ITL #392 The Chinese luxury lifeline: the clues in the figures

By: Gregory Cole 12/10/2020

Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

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ITL #391 Reimagining communications: can the industry build back better after covid-19?

By: Eva Sogbanmu 05/10/2020

Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.

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ITL #390 Nature or nurture: the making of a thought leader

By: Andy Rowlands 28/09/2020

There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

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