Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #404   Trust and messaging about covid-19: experiences in UK, Italy and Spain

By: Angeles Moreno 11/01/2021
author"s portrait EUPRERA research looks at how populations of three European countries hit hard by the first wave of the pandemic responded to the communication management approaches of their governments. By Angeles Moreno (pictured), Ralph Tench and Stefania Romenti.

read more / Comments

ITL #403   Finding inspiration in disruption moments: a new era of stakeholder engagement

By: Francesca Concina 28/12/2020
author"s portrait Remote working and digital communications are not a block in building bridges. They are the bricks that support them. By Francesca Concina.

read more / Comments

ITL #402 Harsh lessons: what covid-19 has taught us about crisis communication

By: jonathan Hemus 21/12/2020
author"s portrait Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.

read more / Comments

ITL #401   Purpose-led creativity: impactful communications during the pandemic

By: Deepshikha Dharmaraj 14/12/2020
author"s portrait Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.

read more / Comments

ITL #400 - Listening: a much-underrated business tool

By: Emma Kane 07/12/2020
author"s portrait Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.

read more / Comments

ITL #399 Curating compassionate communications: how an Indian multinational moved its messaging

By: Roma Balwani 30/11/2020
author"s portrait Indian natural resources company Vedanta resolved to revisit its core values and build trust by communicating with compassion. By Roma Balwani.

read more / Comments

ITL: #398   Delivering in the spotlight: how leaders can navigate a media storm

By: Andy Philpott 23/11/2020
author"s portrait The company behind the UK’s Free School Meal Vouchers Scheme came under intense scrutiny in the early months of the coronavirus pandemic but has emerged with its reputation in good shape. By Andy Philpott.

read more / Comments

ITL #397   Tales from Germany: how fake news proliferates

By: Dr Sabine Hückmann 16/11/2020
author"s portrait The complex challenge of fake news is recognised in Germany but has yet to be sufficiently addressed. By Sabine Hückmann.

read more / Comments

ITL #396 The covid-19 pandemic: virtual space and communication

By: Esther Cobbah 09/11/2020
author"s portrait Under-served communities in developing countries must not miss out on the digital infrastructure needed to harness communication opportunities in virtual spaces. By Esther Cobbah.

read more / Comments

ITL #395   At a crossroads: reinventing change and risk management

By: Jean-Michel Dumont 02/11/2020
author"s portrait To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: