Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #424 Engage with the European Union? A potential route to untapped benefits

By: Angele Giuliano 31/05/2021
author"s portrait Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.

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ITL #423 Making your audience care: lessons from literature for PR professionals

By: Andrea Gissdal 24/05/2021
author"s portrait We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.

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ITL #422   Communication as a force for good: principles in keeping with the UN SDGs

By: Inge Wallage 17/05/2021
author"s portrait Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.

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ITL #421   Success: what if we only measured it by the state of our relationships?

By: Phil Borge-Slavnich 10/05/2021
author"s portrait Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.

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ITL #420 - Rising to the challenge: how CAE maintained employee engagement amid the pandemic

By: Hélène V. Gagnon 03/05/2021
author"s portrait A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.

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ITL #419   Don’t ‘spray and pray’: slow and simple wins on social

By: Katy Howell 26/04/2021
author"s portrait To make a real impact on social at this time of great behavioural change you’ve got to understand your audience. By Katy Howell.

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ITL #418 GWA winner's perspective: what is a leader without volunteering?

By: Danijel Koletić 19/04/2021
author"s portrait Success in the IPRA Golden World Awards' Global Contribution category provoked feelings of joy and pride, but when it comes to pro bono work it’s essential to understand why you are doing it. By Danijel Koletić.

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ITL #417 The transformative power of blockchain: opportunities for Communicators

By: Philippe Borremans 12/04/2021
author"s portrait Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it. By Philippe Borremans.

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ITL #416   Diversity communications: a cultural obligation to educate society

By: Gabrielle Gambrell 05/04/2021
author"s portrait Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.

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ITL #415 Overcoming digital fatigue: why b2b tech brands must rethink audience engagement

By: Hannah Patel 29/03/2021
author"s portrait To stand out from the crowd, b2b brands will need to take a leaf out of the b2c marketing playbook and create content that’s more engaging, entertaining and emotive. By Hannah Patel.

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