Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #414 Embracing change: responding to the trends shaping our industry

By: Neha Jain 22/03/2021

Following the massive shocks and upheavals of the last year, communicators must understand and embrace the new rules for a new world. By Neha Jain.

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ITL #413 Managing brand communication: India as a learning ground

By: Siddhartha Mukherjee 15/03/2021

India is a fast-paced, energetic and ‘emotional’ economy which presents a myriad of learning opportunities for brand management and communications professionals. By Siddhartha Mukherjee.

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ITL #412 Measuring and understanding reputation: our most powerful weapon in elevating the role of comms

By: Charlotte West 08/03/2021

For more communications professionals to make it into the C-suite, our industry must get better at using measurement to understand the multifaceted ways reputation is shaped. By Charlotte West.

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ITL #411 The Middle East has a new story to tell: another opportunity for the global PR industry to shine

By: Sunil John 01/03/2021

The PR industry in the Middle East PR is set for strong growth over the coming decade, powered by state-owned investment funds and national champions. By Sunil John

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ITL #410 Public relations: the profession that refuses to learn

By: Stephen Waddington 22/02/2021

The public relations discipline has emerged stronger from covid-19 but it needs to build on its legacy from the crisis with innovation in education, learning and development. By Stephen Waddington.

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ITL #409 Decisive moment: CSR drives resilience for covid-19 recovery

By: Daniel Silberhorn 15/02/2021

The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.

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