Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #375 Covid-19 in Africa: steering brands through challenging circumstances

By: Robyn de Villier 15/06/2020

Three steps communicators can take to build brands and reputation. By Robyn de Villiers.

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ITL #374 Science communications: the importance of facts in an increasingly faux science world

By: Carol Borchert 08/06/2020

How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert

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ITL #373 Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication

By: Sabine Einwiller Ph.D. 01/06/2020

Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.

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ITL #372 Pandemic communications: from the government side

By: James McQueeny 25/05/2020

In the neighboring U.S. states of New York and New Jersey, both hard hit by coronavirus, the candor of government leaders is receiving a good response. By James McQueeny.

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ITL #371 The global coronavirus crisis: a business perspective from Armenia

By: Tatevik Simonyan 18/05/2020

Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.

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ITL #370 IPRA Golden World Awards: outstanding recognition in turbulent times

By: Rob Gray 11/05/2020

Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.

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ITL #369 Crisis leadership: what top leaders must do to guide their organizations

By: Joseph A. Brennan Ph.D. 04/05/2020

The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.

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