Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #389 The social sciences: an often-neglected ally for public relations

By: Lucas Bernays 21/09/2020

Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

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ITL #388 - Edge is in: driving the point home

By: Tuhina Pandey 14/09/2020

An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

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ITL #387 - The decade of do: brand marketing’s new era

By: Richard Brett 07/09/2020

The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.

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ITL #386 Digital PR: reaching a broader audience in Nigeria

By: Tokunboh George-Taylor 31/08/2020

Traditional agency models are being adapted to embrace the strong growth of digital. By Tokunboh George-Taylor.

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ITL #385 Surviving lockdown: eight lessons

By: David Fraser 24/08/2020

Values are among the most important investments a business can make and leadership is about so much more than saying stuff. By David Fraser.

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ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

By: Svetlana Stavreva 17/08/2020

Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.

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ITL #383 A path to the top table: defining the future board, now

By: Vivian Lines 10/08/2020

Many businesses are changing how they operate, calling for a reappraisal of director skills and profiles. Will this help more comms leaders get a seat on the board? By Vivian Lines.

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