Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #365 The covid-19 pandemic: lessons for the climate crisis

By: Daniel Silberhorn 06/04/2020

There’s much to be learnt from comparing the coronavirus and climate change crises. By Daniel Silberhorn.

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ITL #364 - The industry evolution train: will we catch it?

By: Sukanti Ghosh 30/03/2020

Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh

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ITL #363 Effective social media engagement: the rapidly changing rules

By: Suzanne Ffolkes 23/03/2020

How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.

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ITL #362 Crisis after crisis: the road to disaster

By: Mercedes Córdova 16/03/2020

A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.

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ITL #361 - Coronavirus: tackling misinformation in a time of panic

By: Trey Watkins 09/03/2020

Accurate and inaccurate information about COVID-19 is spreading faster than the investigations medical experts are conducting into the virus. By Trey Watkins.

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ITL #360 Public relations 4.0: challenges and opportunities for a new PR stage

By: Patrik Schober 02/03/2020

In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.

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ITL #359 Occasion management: the advisor’s way to building a successful relationship with the CEO

By: Kristian Eiberg 24/02/2020

The relationship between the CEO and the communications advisor seems unmanaged in practice, but the advisor can proactively demonstrate their professional value. By Kristian Eiberg.

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ITL #358 Thailand: communications challenges for international brands and organisations

By: Karin Lohitnavy 17/02/2020

Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.

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