By:
Simon Sproule,
11/11/2019
An integrated communications model can be a hugely effective and efficient way to manage an increasingly complex and interconnected stakeholder universe. By Simon Sproule.
By:
Rakhee Lalvani
04/11/2019
If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.
By:
Richard Benson
28/10/2019
Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.
By:
Julie Exner
21/10/2019
A midsize agency based in the US Midwest has found a highly effective way to put “feet on the street” around the world. By Julie Exner.
By:
David Alexander
14/10/2019
While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.
By:
Matt McKenna
07/10/2019
The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.
By:
Alain Grossbard
30/09/2019
Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.
By:
Richard Linning
23/09/2019
Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.
By:
Mario Ambrosi
16/09/2019
Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.
By:
Luis Avellaneda Ulloa
09/09/2019
The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.
