By:
Deeped Niclas Strandh
24/06/2019
A longstanding consensus culture has been replaced by people taking sides. What opportunities does the polarised discourse offer brands? By Deeped Niclas Strandh.
By:
Phil Lobel
17/06/2019
Today you can dramatically increase the number of eyes that see a traditional media hit, allowing you to reach audiences you would not previously have considered possible. By Phil Lobel.
By:
David Eisenstadt
10/06/2019
Cyber-attacks and data breaches can be incredibly damaging. Organizations must get on top of managing the risk. By David Eisenstadt.
By:
Bryan Harris
03/06/2019
How can independent agencies overcome cultural barriers and forge successful partnerships with clients based in a different part of the world? By Bryan Harris.
By:
Svetlana Stavreva
27/05/2019
After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series. This fascinating new study underlines how digital executive reputation is an increasingly important aspect of a company’s accountability. By Svetlana Stavreva.
By:
Bidemi Zakariyau
20/05/2019
After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.
By:
Delphine Jouenne
13/05/2019
Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.
By:
Jennifer Hawkins
06/05/2019
Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.
By:
Heather Chambers Knox
29/04/2019
Working in a demanding international in-house role presents an exciting mix of opportunities and challenges. Here’s a survival guide from the perspective of a VP Global Comms in one of the world’s top auto-makers. By Heather Chambers Knox.
By:
Rob Gray
24/04/2019
GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.
