Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #340 - Saving our seas and oceans: communicating with the purpose of improving marine health

By: Matt McKenna 07/10/2019

The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.

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ITL #339 A quick text: the real value of SMS to PR practitioners

By: Alain Grossbard 30/09/2019

Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.

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ITL #338 - An alternative to hate filled tribalism: lessons from the swinging 60’s for today

By: Richard Linning 23/09/2019

Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.

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ITL #337 - Creating a unified market leader: the role of communications in a merger

By: Mario Ambrosi 16/09/2019

Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.

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ITL #336 Peru: on the road to Public Relations maturity

By: Luis Avellaneda Ulloa 09/09/2019

The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.

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ITL #335 Thought leadership: into the new

By: Stacey Jones 02/09/2019

Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.

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ITL #334 Revolution on the work floor: the changing structure of communications units

By: Lutz Meyer 26/08/2019

Leaders of corporate communications functions are having to rethink their strategic approach and reshape structures to create engagement engine rooms. By Lutz Meyer.

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