Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #338 - An alternative to hate filled tribalism: lessons from the swinging 60’s for today

By: Richard Linning 23/09/2019
author"s portrait Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.

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ITL #337 -  Creating a unified market leader: the role of communications in a merger

By: Mario Ambrosi 16/09/2019
author"s portrait Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.

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ITL #336   Peru: on the road to Public Relations maturity

By: Luis Avellaneda Ulloa 09/09/2019
author"s portrait The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.

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ITL #335 Thought leadership: into the new

By: Stacey Jones 02/09/2019
author"s portrait Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.

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ITL #334   Revolution on the work floor: the changing structure of communications units

By: Lutz Meyer 26/08/2019
author"s portrait Leaders of corporate communications functions are having to rethink their strategic approach and reshape structures to create engagement engine rooms. By Lutz Meyer.

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ITL #333   Always-on risk management: let’s talk resilience not crisis

By: Rebecca Wilson 19/08/2019
author"s portrait Managing risk in a world of increasing motion and consumer expectation calls for a fresh approach to issues and crisis management. By Rebecca Wilson.

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ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

By: Ken Mandelkern 12/08/2019
author"s portrait For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

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ITL #331 Change leadership: the new thought leadership for climate challenge

By: Daniel Silberhorn 05/08/2019
author"s portrait Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.

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ITL #330 Crisis management: what rigid strategies can learn from flexible buildings

By: Rania Azab 29/07/2019
author"s portrait Although carefully crafted crisis protocols remain essential, in today’s fast-paced world it’s vital to stay open minded when disaster strikes. By Rania Azab.

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ITL #329   Expressions of remorse: Trump, Dickson and all that’s new in PR apologies

By: Gerry McCusker 22/07/2019
author"s portrait Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.

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