Thought Leadership Essays
Viewing posts from June, 2011
To Boldy Go...
By: Andrew Ager 09/06/2011
International sport is changing shape. With global events scheduled to take place in new markets, Andrew Ager analyses the emerging marketing opportunities.
Change is Good...isn’t it?
By: Tony Burgess-Webb 09/06/2011
Tony Burgess-Webb looks at the implications for the PR industry of some major changes in the communications environment.
Pharma’s Big Reputation Issues
By: Elaine Cruikshanks 09/06/2011
The pharmaceutical sector in the European Union (EU) faces plenty of Public Affairs challenges. By Elaine Cruikshanks.
Pan-European PR Campaign Management
By: Deborah Gray 09/06/2011
Deborah Gray is scathing about some of the pan-European PR campaigns managed out of the UK. Here she offers tips on avoiding pitfalls, misunderstandings and clashes of culture.
For The Love of Print
By: Ken Hong 09/06/2011
Ken Hong is becoming ever more reliant on digital channels for his news fix, yet still finds himself drawn to print media.
The Japan Model
By: Takashi Inoue 09/06/2011
There is much for the rest of the world to learn from the terrible problems Japan currently faces and its approach to dealing with them. By Takashi Inoue.
Brands in the Destination Economy
By: Emma Johnson 09/06/2011
Destinations need to be marketed as brands with a differentiated image and a story to tell, says Emma Johnson
Building Businesses Through External Relations
By: Erik Jonnaert 09/06/2011
A change in focus has upgraded the role of practitioners in public relations and public affairs as companies have had to take a more long-term, strategic approach to communications. By Erik Jonnaert.
The Hermit Kingdom Reconnects
By: Tyler Kim 09/06/2011
The South Korean economy is in good shape and the country’s consumers are well-educated and gadget-loving. However, writes Tyler Kim, wariness of foreign owned companies still persists.
Corporate Volunteering – From Social to Business Case
By: Georg Lahme 09/06/2011
Volunteering initiatives can deliver significant added value for internal and external communications, says Georg Lahme
