Thought Leadership Essays

The Case for Individual Morality, Responsibility and Tolerance

By: Richard Linning 09/06/2011

The new IPRA Code of Conduct refers specifically to the rights of all parties to state their case and express their views. IPRA President Richard Linning assesses this in a historical context and also explores the implications in today’s world.

Brand MENA: A Business Confidence Restoration Challenge

By: Andrew Mackay 09/06/2011

Andrew Mackay assesses the challenges now facing the inward investment and tourism authorities in the Middle East and North Africa.

Moving out of Brazil’s Shadow

By: Alistair McLeish 09/06/2011

As a dynamic BRIC country and high profile host to forthcoming global sporting events, Brazil attracts vast amounts of attention. However, argues Alistair McLeish, some of its South American neighbours may well offer better investment prospects.

Seeing the Wood Despite the Trees

By: Sean O’Neill 09/06/2011

Heineken’s decade-long sustainability programme Brewing a Better Future underlines the importance of dialogue and engagement, reports Sean O’Neill.

Brand and Reputation in the Boardroom

By: Koenraad van Hasselt 09/06/2011

Dutch CEOs do not see themselves as the personification of the company. They do, however, accept the role of figurehead, particularly during difficult times. This is one of the conclusions of the research study Brand and Reputation in the Boardroom carried

Litigation PR Came Late to Germany

By: Rainer Westermann 09/06/2011

The importance of Litigation PR in Germany is set to grow over the next few years, writes Rainer Westermann.

Orientalism and the Floating World of the Middle East – Metonyms and Misunderstandings

By: Jonathan Wilson 09/06/2011

Three critical success factors for PR professionals, looking to be part of the nascentand transformational hybrid cultures ruminating in the Middle East, involve becoming: (1) armed with rolling netnographic data, (2) surrogate cultural chameleons, and (3)