Thought Leadership Essays

The Kaleidoscope of Asia

By: Christof Ehrhart 12/06/2009

Asia Pacific is home to an economic and cultural diversity that presents unique opportunities and difficulties to communicators. Christof Ehrhart explains how DHL grapples with the challenges of talking to varied audiences.

The Elasticity of English

By: Renata Cosby 12/06/2009

Words mean what the culture wants them to mean, writes Renata Cosby. So be sure to take this into account when communicating in English to different international markets.

Cold Times for America’s Ethnic Media

By: Ron Childs 12/06/2009

Ron Childs contends that while the ethnic press is being hit by convulsions in the wider media landscape, journalists and public relations practitioners are finding new ways to survive and prosper.

Context is Everything

By: Iain Burns 12/06/2009

Rapidly expanding Abu Dhabi airline Etihad has had little problem making the headlines. The main Public Relations challenge, writes Iain Burns, is conveying the strategic context for its investment.

Sweden’s Local Politicians Gain Public Respect

By: Monica Björklund Aksnes 12/06/2009

Monica Björklund Aksnes reveals how a carefully planned Swedish communications campaign is improving the image of politicians up and down the country.

A Sustained Focus on Sustainability

By: Neil Bayley 12/06/2009

Tougher economic times could push corporate responsibility further down the business agenda. However, Neil Bayley believes that sustainability will continue to be of major importance.