Thought Leadership Essays

Pull Down the Ivory Towers

By: Rita Marie Devin 23/04/2007

Rita Marie Devin is critical of the standard of writing in much academic research. Greater clarity and reader empathy is required, she argues.

Internal Communications on Demand

By: Victoria Brown 23/04/2007

The rise of the internet and proliferation of consumer technology across the globe has huge implications for the way organizations communicate with employees. By Victoria Brown and Laura Romain.

Perceptions of PR in Bulgaria

By: Dessislava Boshnakova 23/04/2007

Dessislava Boshnakova analyses the findings of an opinion poll on the image of PR conducted among members of the public in Bulgaria.

Czechs in the Fast Lane

By: Marek Beneš 23/04/2007

The healthy growth of PR budgets in the Czech Republic reflects the sophisticated nature of the sector today. By Marek Beneš.

Starbucks Built on Greek Pillars

By: Kimon Antypas 23/04/2007

Kimon Antypas outlines an award winning PR program for coffee shop giant Starbucks, which positioned the chain as attractive to local tastes and lifestyles without sacrificing the core values of the brand.