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Viewing posts from February, 2007

Death By Execution

Chris Bailey believes creatively-minded PR agencies are well equipped to deliver ‘The Big Idea’ for clients. Yet he warns that great ideas can die when executed badly.

Higher Standard, New Life

Standard Life transformed itself from a media-wary mutually owned entity into a PR-friendly FTSE 100 company. Scott White recounts the massive changes required.

Bulgaria’s Challenging Entry Into the EU

An IPRA-endorsed conference in Sofia late last year explored the PR problems and opportunities relating to EU accession. By Gergana Vassileva.

PR Takes Hold In Mexico’s C-Suites

The emergence of true multi-party democracy in Mexico has spurred the growth of Public Relations in the world’s 13th largest economy. By Tim Scerba.

Resisting The Disease Mongering Jibes

Disease awareness programs have come under attack from several prominent physicians. Karen Reina offers advice on how to ensure the ongoing effectiveness of such initiatives.

President’s Perspective

Philip Sheppard explains why he has chosen Ethics in PR as the theme for his year as IPRA President and picks out a couple of key points from the new Code of Brussels that relate to the good conduct of public affairs.
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