Thought Leadership Essays

ITL #646 Preparing for post-human crises: the AI 2027 scenario and its implications for public relations

By: Philippe Borremans 29/09/2025
author"s portrait PR professionals must build adaptive strategies in readiness for AI’s rapid evolution beyond today’s “stumbling agents” phase. By Philippe Borremans.

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ITL #417 The transformative power of blockchain: opportunities for Communicators

By: Philippe Borremans 12/04/2021
author"s portrait Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it. By Philippe Borremans.

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ITL #306   Data security: reputation risk number one

By: Philippe Borremans 11/02/2019
author"s portrait Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.

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