Thought Leadership Essays

Ahead of the Curve

By: Bill Cowen 18/09/2010

Bill Cowen, president of PR Boutiques International, discusses the strategic benefits of boutique firms in ongoing times of change and challenge.

Class C: One Man’s Story

By: Deborah Charnes Vallejo 18/09/2010

Insightful consumer research presented at the IPRA World Congress in Peru was brought to life for Deborah Charnes when she met a young man from Lima who personified many of the findings and impressed the author with his motivation, initiative and the hard

The Globalization of PR Education?

By: Bruce Berger 18/09/2010

A growing body of research is at last presenting a clearer picture of how PR is taught across the world. Bruce Berger believes it is high time to discuss a global core curriculum.

Golden Reflections

By: Jean-Pierre Beaudoin 18/09/2010

Professional homogeneity and cultural diversity have made it a rich year for the IPRA Golden World Awards, writes chairman of the judging panel Jean-Pierre Beaudoin.