Thought Leadership Essays

PR in times of crisis – From austerity to opportunity

By: Maria Gergova 15/10/2009

Maria Gergova looks forward excitedly to the IPRA Summit and Golden World Awards ceremony taking place at the end of this month.

A Rallying Cry for Disarmament

By: Deborah Charnes Vallejo 15/10/2009

Major international issues require the power of the people, and the power of PR, asserts Deborah Charnes Vallejo, who attended the United Nations DPI NGO Conference in Mexico.

Gold Mining at Golden World Awards

By: Deborah Charnes Vallejo 15/10/2009

Deborah Charnes Vallejo, a judge at this year’s GWAs, found much to admire and learn from among the numerous campaigns vying for honors in this year’s competition.

Crisis Planning in the Digital Age

By: Julie Atherton 15/10/2009

Bad news stories spread faster than wildfire in this digital age and negative online comment can fan the flames, causing enormous reputational damage. Julie Atherton offers advice on preparing for and dealing with a crisis in the era of blogs and social me