By:
Ralf Leinemann
29/12/2006
In an extract from their recently published book, How to Manage a Successful Press Conference, Ralf Leinemann and Elena Baikaltseva share their expertise on what needs to be done when a major publicity event or media briefing is over.
By:
Julia Harrison
29/12/2006
Julia Harrison, whose public affairs firm worked with Mittal Steel on its high profile acquisition of Arcelor, explains the importance of politics and political communication in cross border M&A deals.
By:
Jennifer Hardie
29/12/2006
Interactive technology used at last month’s IPRA Summit in London enabled delegates to share their views on important PR questions. Jennifer Hardie shares the findings.
By:
Kathy Guillermo
29/12/2006
PETA, a charity that campaigns for the ethical treatment of animals, sometimes strips its PR down to the bare essentials. By Kathy Guillermo.
By:
Rodney Gray
29/12/2006
Research shows much is going wrong with internal communication. Rodney Gray says the way forward is to stop the relentless churn of written material and start engaging with employees.
By:
Nancy Bacher Long
29/12/2006
Agency selection can be a complicated process. A marketer can choose the network route or the multinational route. Both offer distinct advantages, but what does an independent network have to offer? Nancy Bacher Long weighs up the pros and cons.
By:
Julie Atherton
29/12/2006
In the age of the prosumer and user generated content, there are tremendous possibilities for switched on communicators. Julie Atherton offers advice on using word of mouth techniques effectively in this new environment.