ITL #698 Irish designers: changing how the world sees Ireland
2 hours, 24 minutes ago
Ireland's creative reputation is becoming a form of soft power and our visibility internationally across media is notable. By Claire Feely.
Known as the land of saints and scholars for generations, some of Ireland’s greatest cultural exports have been writers, musicians and actors. Now, a creative revolution is taking place with a new generation of talent who are putting Ireland firmly on the global map. This powerful network of Irish creative talent is working across fashion, architecture, art, furniture, ceramics, graphic design, food and beyond.
From Jonathan Anderson at Dior, Simone Rocha and Sean McGirr making their mark on the global fashion stage, to Grafton Architects, O'Donnell + Tuomey and Niall McLaughlin shaping how we live, work and play, to the redefinition of furniture by Joseph Walsh, homewares by Superfolk and lighting and sculpture with Niamh Barry, it’s no longer about creatives in Ireland being talented, it is about Ireland producing creatives who influence global culture.
Irish chefs, like Anna Haugh of Myrtle, are changing international conversations about food, graphic designers and illustrators, such as Conor Merrimam, are visually communicating new Irish design stories, and artists and photographers, like Alen MacWeeney, are creating sought after contemporary collectible art and design. The PR opportunity is more than celebrating individual success. Collectively, these talents are changing what Ireland means to an international audience.
Fashion is the most visible expression of this new creative confidence, and few Irish designers have had a bigger global impact than Jonathan Anderson. In 2024, Time named him one of its 100 most influential people in the world. Having transformed Loewe from a Spanish leather house into one of the world's most culturally influential luxury brands, he made art, craft, design and fashion part of the brand's identity.
Dublin will welcome landmark Dior show
Last year, Jonathan Anderson got one of the biggest jobs in global fashion; creative director of Dior. The announcement of the Dior Fall show coming to the historic Long Room at Trinity College in Dublin in December 2026 made headline fashion news across the world, with Irish media calling it a landmark moment for the city.
At Dior, he has reinterpreted the Dior Book Tote with a collection featuring renderings of first edition covers of Bram Stoker’s Dracula and James Joyce’s Ulysses. He continues to champion Irish craft and design in his own eponymous brand, JW Anderson, which now includes ‘objects of elevated craftsmanship’. For this, he has worked with Irish potter, Nicholas Mosse, whose pottery is crafted in Kilkenny. This collaboration brings together JW Anderson's design language with a legacy of Irish craftsmanship.
Jonathan Anderson is doing more than putting Irish craftsmanship on the global fashion stage, he is turning it into a powerful tool of cultural PR. Having incorporated the iconic Donegal Tweed into his JW Anderson collections, he continues to champion the fabric in Dior. His debut collection featured Dior’s iconic Bar jacket reimagined in green Donegal Tweed, placing a distinctly Irish material at the heart of one of the world’s most influential luxury houses. This brings the story, heritage and craftsmanship of Donegal Tweed to an international luxury audience, creating global visibility for Irish makers and reinforcing Ireland’s reputation for high-quality design. Irish heritage is being re-packaged for a global audience.
The value of cultural heritage
Dublin-born designer, Simone Rocha, has created one of the most recognisable aesthetics in contemporary fashion. Rocha's work also demonstrates the value of cultural heritage. Alongside Anderson and Rocha is an increasingly strong second wave of Irish designers making their mark including Róisín Pierce, Sinéad O'Dwyer, Richard Malone, and Michael Stewart of Standing Ground.
In terms of architecture, Grafton Architects, founded by Yvonne Farrell and Shelley McNamara, O'Donnell + Tuomey, founded by Sheila O'Donnell and John Tuomey, and 2026 RIBA Royal Gold Medal recipient, Niall McLaughlin, have cemented Ireland’s place as a serious force in international architecture.
Grafton Architects, internationally respected for an approach to architecture that is modern and rooted in place, has helped establish Ireland as a country capable of producing architecture of global significance, while O'Donnell + Tuomey have built an international reputation through projects across Europe and the UK. Niall McLaughlin receiving architecture’s most prestigious prize, profiles him and his practice as a beacon of sustainable and craft-driven design.
When Irish architects are commissioned to design universities, cultural institutions and landmark public buildings overseas, and receive international acclaim for doing so, they are exporting Ireland’s reputation. Every commission reinforces an association between Irish design and intelligence, creativity, quality and civic thinking.
National branding at the Biennale
In the arts, Ireland's presence at the Venice Biennale has grown significantly over the years. In 2026, Ireland's presence grew even more with Isabel Nolan, along with artists such as Alice Maher, Rachel Fallon and Alan Phelan appearing in the wider exhibition. Attracting more than half a million visitors, including curators, critics, galleries and artists, Ireland’s place at the Venice Biennale was a national branding opportunity, with The Irish Times describing it as "more Irish representation than ever before". The Photo Museum Ireland becomes home to the world’s leading award for photography and sustainability each year, exhibiting the Prix Pictet. The fact that this exhibition comes to Ireland to raise awareness and inspire action for social change, is testament to Ireland’s reputation.
Irish craft has also been elevated into the international design conversation. Design & Crafts Council Ireland recently announced that Ireland is the Country of Honour for the Révélations 2027 Biennial, the prestigious international fine craft fair at the Grand Palais in Paris.
This intersection of fashion, art and craft and design is important because it reveals one of Ireland's greatest creative assets: making. Ireland has a deep history of craft and design, and the contemporary generation is taking those skills, stripping away the twee notions of Ireland, and turning them into something modern, collectible and globally relevant.
Ireland's creative reputation is becoming a form of soft power and our visibility internationally across media is notable. Media coverage is not the traditional tourism coverage that Ireland was once known for, it is credible cultural coverage and the international narrative around Ireland is changing.
A country of 5.5 million is producing people who are influencing fashion, architecture, art, food, furniture, graphic design and contemporary craft on the international stage. The opportunity now is for it to be recognised as a strategic national asset by our Government and national agencies. There is a valuable economic story beneath the cultural one. International design recognition can drive exports, commissions, collaborations, investment, tourism and opportunities for the wider Irish creative industries. Our greatest creative export may no longer simply be our stories. It may be the people who design the future.
The Author
Claire Feely
Claire Feely, Deputy MD, Elevate PR.
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