Thought Leadership Essays
ITL #625 We’re about to lose these “brats” for good: that’s a problem for PR
By: Ayelet Noff 05/05/2025
The news cycle is moving faster than ever before and channels are shifting to appeal to younger generations. PR must rethink how to engage with journalists. By Ayelet Noff.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Adedoyin Jaiyesimi
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
- Anne Bahr
- Anne Bleeker
- Anne Costello
- Anne Dorte Bach
- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
- Astrid von Rudloff
- Athena Wang
- Ava Lawler
- Ayelet Noff
- Barbara Crowther
- Barbrha Ibáñez
- Bart de Vries
- Ben Finzel
- Benjamin Haslem
- Ben Maynard
- Ben Petter
- Ben Petter
- Ben Rachel
- Beth Garcia
- Bianca Ghose
- Bidemi Zakariyau
- Bill Cowen
- Bill Margaritis
- Bill Royce
- Binda Rai
- Blair Peberdy
- Bob Grove
- Bob Pickard
- Borja Iglesias
- Bosco Marti
- Brendan Bracken
- Brendon Craigie
- Brian Moriarty
- Bridget Marcou
- Bronwen Andrews
- Bruce Berger
- Bruce Coppa
- Bryan Harris
- Bryan H. Reber
- Burghardt Tenderich
- Burton St. John III
- Camilla Flatt
- Camilla Lercke
- Candice Teo
- Carbo Yu
- Carlo Ennio Stasi
- Carlos A. Mazalán
- Carol Borchert
- Carol Levine
- Carolyn Tieger
- Caryn E. Medved
- Catherine Arrow
- Cayce Myers, Ph.D., LL.M., J.D., APR
- Cem Ýlhan
- Ceyda Aydede
- Charlotte Chunawala
- Charlotte West
- Chek Yee
- Cheryl Krauss
- Cheryl Moore
- Chris Atkins
- Chris Bailey
- Chris Dobson
- Chris Genasi
- Chris Owen
- Christal P. McIntosh
- Christiaan Prins
- Christian Krpoun
- Christina Forsgård
- Christina Kim
- Christine Barney
- Christine L Ammunson
- Christof Ehrhart
- Christophe Ginisty
- Christopher Storck Ph.D
- Christoph Schwartz
- Christoph Schwartz
- Ciro Dias Reis
- Claire Spencer
- Claire Walker
- Clāra Ly-Le Ph.D.
- Claudia Gioia
- Claudia Macdonald
- Claudia Pritchitt
- Claudia Wittwer
- Claudine Moore
- C Lekha
- Colette Ballou
- Colin Shevills
- Courteney Jung
- Crispin Manners
- Daisy Pack, HUNTER
- Dale Fishburn
- Dale Lovell
- Damien Ryan and Lauren Goble
- Damon Hunt
- Dana Oancea
- Daniel Kent
- Daniel Rolle
- Daniel Silberhorn
- Daniel Tisch
- Daniel Verpeaux
- Danijel Koletić
- Danny Cox
- Dan Perlet
- Daphne Liew
- Dave Heinsch
- Dave Robinson
- David Alexander
- David Amerland
- David Brain
- David Croasdale
- David Eisenstadt
- David Fine
- David Fraser
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- David Landis
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- David Liu
- David Remund
- David Zucker
- Dean Kruckeberg
- Dean Kruckeberg Ph.D.
- Debbie Hindle
- Deb Camden
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- Deborah Gray
- Deepa Dey
- Deeped Niclas Strandh
- Deepshikha Dharmaraj
- Dejan Verčič and Ansgar Zerfass
- Delia Sieff
- Delphine Jouenne
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- Derrick Pieters
- Dessislava Boshnakova
- Diana Verde Nieto
- Dian Wahlen
- Didier Lagae
- Dilip Cherian
- Dimitri Schildmeijer
- Dionne Clemons
- Djohansyah Saleh
- Dorle Riechert
- Dr Sabine Hückmann
- Duygu Cavdar
- Edd Fuentes
- Eike Alexander Kraft
- Eirik Øiestad
- Elaine Cameron
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- Elena Baikaltseva
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- Eleonora Leone
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- Elisabeth Hilsdorf
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- Ellen Gunning
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- Ernst Primosch
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- Fraser Hardie
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- John Seng
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- Jonathan Hemus
- Jonathan Sanchez
- Jonathan Shillington
- Jonathan Simnett
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- Jon Meakin
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- Jörg Pfannenberg
- José L. Ibarra
- Joseph A. Brennan Ph.D.
- Joshua Van Raalte
- Joshua Van Raalte,
- Joy Scott
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- Juan-Carlos Molleda
- Juan F. Lezama
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- Judith Moore
- Judith von Gordon
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- Julie Gaye
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- Kara Alaimo Ph.D
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- Karin Lohitnavy
- Karl G. Rickhamre
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