Thought Leadership Essays

Kitchen Stages Digital Delicacies

By: Ulrich Gartner 01/08/2007

PR can take a lead in using new media to engage consumers online. Ulrich Gartner explains how household appliance company Electrolux used the insight that consumers like to perform in their kitchens to create quirky online reality shows.

A Role in AIDS Prevention

By: Peter Mutie 01/08/2007

Peter Mutie outlines the potentially life-saving part corporate communication can play in the efforts to halt the march of the HIV and AIDs pandemic

From Bali and all points west to London

By: Philip Sheppard 01/08/2007

Philip Sheppard looks forward to a couple of major IPRA events.