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Viewing posts from August, 2007

Kitchen Stages Digital Delicacies

PR can take a lead in using new media to engage consumers online. Ulrich Gartner explains how household appliance company Electrolux used the insight that consumers like to perform in their kitchens to create quirky online reality shows.

A Role in AIDS Prevention

Peter Mutie outlines the potentially life-saving part corporate communication can play in the efforts to halt the march of the HIV and AIDs pandemic

From Bali and all points west to London

Philip Sheppard looks forward to a couple of major IPRA events.
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