Thought Leadership Essays
ITL #660 Marketing in MENA: time to discard a damaging mindset
By: Louay Al-Samarrai 12/01/2026
The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. By Louay Al-Samarrai.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Adedoyin Jaiyesimi
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alexander Fink
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
- Anne Bahr
- Anne Bleeker
- Anne Costello
- Anne Dorte Bach
- Anne Gregory PhD
- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
- Astrid von Rudloff
- Athena Wang
- Ava Lawler
- Ayelet Noff
- Barbara Crowther
- Barbrha Ibáñez
- Bart de Vries
- Benaja Nkemzikann
- Ben Finzel
- Benjamin Haslem
- Ben Maynard
- Ben Petter
- Ben Petter
- Ben Rachel
- Beth Garcia
- Bianca Ghose
- Bidemi Zakariyau
- Bill Cowen
- Bill Margaritis
- Bill Royce
- Binda Rai
- Blair Peberdy
- Bob Grove
- Bob Pickard
- Borja Iglesias
- Bosco Marti
- Brendan Bracken
- Brendon Craigie
- Brian Moriarty
- Bridget Marcou
- Bronwen Andrews
- Bruce Berger
- Bruce Coppa
- Bryan Harris
- Bryan H. Reber
- Burghardt Tenderich
- Burton St. John III
- Camilla Flatt
- Camilla Lercke
- Candice Teo
- Carbo Yu
- Carlo Ennio Stasi
- Carlos A. Mazalán
- Carol Borchert
- Carol Levine
- Carolyn Tieger
- Caryn E. Medved
- Caterina Cazzola
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- Cayce Myers, Ph.D., LL.M., J.D., APR
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- Ceyda Aydede
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- Chris Owen
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- Christina Kim
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- Christine L Ammunson
- Christof Ehrhart
- Christophe Ginisty
- Christopher D. Cathcart
- Christopher Storck Ph.D
- Christoph Schwartz
- Christoph Schwartz
- Ciro Dias Reis
- Claire Spencer
- Claire Walker
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- C Lekha
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- Crispin Manners
- Daisy Pack, HUNTER
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- Dale Lovell
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- Dan Rolle
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