Thought Leadership Essays
ITL #673 The new rules of visibility: PR teams must serve two different audiences simultaneously
By: Lizi Sprague 13/04/2026
Earned coverage now carries influence beyond the reader, feeding generative AI tools used by billions of people each day. By Lizi Sprague.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Adedoyin Jaiyesimi
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Ahmad Itani
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alexander Fink
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Arnot
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
- Anne Bahr
- Anne Bleeker
- Anne Costello
- Anne Dorte Bach
- Anne Gregory PhD
- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
- Astrid von Rudloff
- Athena Wang
- Ava Lawler
- Ayelet Noff
- Barbara Crowther
- Barbrha Ibáñez
- Bart de Vries
- Benaja Nkemzikann
- Ben Finzel
- Benjamin Haslem
- Ben Maynard
- Ben Petter
- Ben Petter
- Ben Rachel
- Beth Garcia
- Bianca Ghose
- Bidemi Zakariyau
- Bill Cowen
- Bill Margaritis
- Bill Royce
- Binda Rai
- Blair Peberdy
- Bob Grove
- Bob Pickard
- Borja Iglesias
- Bosco Marti
- Brendan Bracken
- Brendon Craigie
- Brian Moriarty
- Bridget Marcou
- Bronwen Andrews
- Bruce Berger
- Bruce Coppa
- Bryan Harris
- Bryan H. Reber
- Burghardt Tenderich
- Burton St. John III
- Camilla Flatt
- Camilla Lercke
- Candice Teo
- Carbo Yu
- Carlo Ennio Stasi
- Carlos A. Mazalán
- Carol Borchert
- Carol Levine
- Carolyn Tieger
- Caryn E. Medved
- Caterina Cazzola
- Catherine Arrow
- Cayce Myers, Ph.D., LL.M., J.D., APR
- Cem Ýlhan
- Ceyda Aydede
- Charlotte Chunawala
- Charlotte West
- Chek Yee
- Cheryl Krauss
- Cheryl Moore
- Chris Atkins
- Chris Bailey
- Chris Dobson
- Chris Genasi
- Chris Owen
- Christal P. McIntosh
- Christiaan Prins
- Christian Krpoun
- Christina Forsgård
- Christina Kim
- Christine Barney
- Christine L Ammunson
- Christof Ehrhart
- Christophe Ginisty
- Christopher D. Cathcart
- Christopher Storck Ph.D
- Christoph Schwartz
- Christoph Schwartz
- Ciro Dias Reis
- Claire Spencer
- Claire Walker
- Clāra Ly-Le Ph.D.
- Claudia Gioia
- Claudia Macdonald
- Claudia Pritchitt
- Claudia Wittwer
- Claudine Moore
- C Lekha
- Colette Ballou
- Colin Shevills
- Cortney Stapleton
- Courteney Jung
- Craig Badings
- Crispin Manners
- Curtis Sparrer
- Daisy Pack, HUNTER
- Dale Fishburn
- Dale Lovell
- Damien Ryan and Lauren Goble
- Damon Hunt
- Dana Oancea
- Daniel Kent
- Daniel Rolle
- Daniel Silberhorn
- Daniel Tisch
- Daniel Verpeaux
- Danijel Koletić
- Danny Cox
- Dan Perlet
- Dan Rolle
- Daphne Liew
- Dave Heinsch
- Dave Robinson
- David Alexander
- David Amerland
- David Brain
- David Croasdale
- David Eisenstadt
- David Fine
- David Fraser
- David Huerta
- David Ketchum
- David Landis
- David Lian
- David Liu
- David Remund
- David Zucker
- Dean Kruckeberg
- Dean Kruckeberg Ph.D.
- Debbie Hindle
- Deb Camden
- Deborah Charnes Vallejo
- Deborah Gray
- Deepa Dey
- Deeped Niclas Strandh
- Deepshikha Dharmaraj
- Dejan Verčič and Ansgar Zerfass
- Delia Sieff
- Delphine Jouenne
- Dennis de Cala
- Dennis Landsbert-Noon
- Dennis Larsen
- Derrick Pieters
- Dessislava Boshnakova
- Diana Verde Nieto
- Dian Wahlen
- Didier Lagae
- Dilip Cherian
- Dimitri Schildmeijer
- Dionne Clemons
- Djohansyah Saleh
- Dorle Riechert
- Dr. Ron F. Jabal
- Dr Sabine Hückmann
- Dr. Tony Jaques
- Dr. Zizheng Yu
- Dustin Chick
- Duygu Cavdar
- Edd Fuentes
- Edwin So
- Eike Alexander Kraft
- Eirik Øiestad
- Elaine Cameron
- Elaine Cruikshanks
- Elena Baikaltseva
- Elena Fadeeva
- Eleonora Leone
- Elina Melgin
- Elisabeth Hilsdorf
- Eliza Hazlerigg
- Ellen Gunning
- Ellen Lubell
- [email protected]
- Ellen Raphael
- Emily Teitelbaum
- Emma Dale
- Emma Dale
- Emma Johnson
- Emma Kane
- Emma Kelly
- Emmanuel Goedseels
- Emma Richards
- Eric Dragt
- Erika Pope
- Erik Jonnaert
- Erik van de Nadort
- Ernst Primosch
- Esmé Gibbins
- Esther Cobbah
- Eszter Szabo
- Etsuko Tsugihara
- Evadney Campbell
- Eva Sogbanmu
- Eva Torra
- Evelyn John Holtzhausen
- Faith Senam Ocloo
- Farzana Baduel
- Firas Sleem
- Flavia Bonfá
- Founder & CEO, SlicedBrand
- Francesca Concina
- Franco Giacomozzi
- Francois Baird
- Frank G. Kurzhals
- Frank Ovaitt
- Fraser Hardie
- Gabrielle Gambrell
- Gail Cohen
- Gail S. Thornton
- Garry Lockwood
- Gary Wells
- Gavin Haycock
- Gene Marbach
- Genevieve Hilton
- George Affleck
- George Allen
- George Flessas
- George Noon
- Georgios Kotsolios
- Georg Lahme
- Gerd Götz
- Gergana Vassileva
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- Gerry McCusker
- Giles Fraser
- Gillian Findlay
- Girish Balachandran
- Giselle Bodie
- Glenn Schloss
- Gordana Bekčić Pješčić
- Gordon Coulter
- Graeme Domm
- Graham Goodkind
- Graham Goodkind
- Greg Haas
- Gregory Cole
- Greg Wright
- Guðjón Heiðar
- Guðjón H Pálsson
- Guillaume Herbette
- Gustavo Averbuj
- Guy Esnouf
- Guy Versailles
- Guy Walsingham
- Hannah Patel
- Hansch van der Velden
- Harald Bråthen
- Haroon Sugich
- Harriet Mouchly-Weiss
- Heath Applebaum
- Heather Astbury
- Heather Chambers Knox
- Heather Kernahan
- Heikki Sal-Saller
- Hélène V. Gagnon
- Hemant Batra
- Henriette Viebig
- Hil Berg
- https://www.ipra.org/dashboard/my_cms/itle/add/
- Hubert Wisse
- Iain Burns
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- Ian Rumsby
- Ilissa Miller
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- Ingmar de Gooijer
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- Ivan Jaksic
- Jacek Jakubczyk
- Jacek Ławrecki
- Jackie Cooper
- Jack Pearce
- Jacqueline Purcell
- Jacquie L’Etang
- Jaideep Shergill
- James Crawford
- James Duffy
- James Lakie
- James Lukaszewski
- James Lynch
- James McQueeny
- James Savage
- James Thellusson
- James Weeks
- Jamie X Oliver
- Jane Hammond
- Jane Stabler
- Janet Kabue-Kimani
- Janine Allen
- Jason Schlossberg
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- Jean-Pierre Beaudoin
- Jeff Chertack
- Jeffrey Naqvi
- Jeff Risley
- Jennifer Hardie
- Jennifer Hawkins
- Jennifer Janson
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- Jenni Field
- Jenny Hoefliger
- Jens D. Mueller
- Jens Seiffert-Brockmann Ph.D.
- Jeremy Galbraith
- Jeremy Galbraith
- Jessica Adelman
- Jessica M. Graham
- Jessica Van Onselen
- Jill Dosik
- Jim Donaldson
- Jim Kerr
- Jim Surguy
- Jim Walsh
- Jirimiko Oranen
- Joachim Klewes
- Joanna Oosthuizen
- Joanne Kennedy
- Jo Crawshaw
- Jodi Olson
- Joe Cohen
- Joerg Mueller-Duenow.
- Johan Melchior
- Johanna McDowell
- John Bailey
- John Digles
- John Foster
- John Gilfeather
- John Maroon
- John McLaren
- John Orme
- John Russell
- John Seng
- Jonas Jonell
- Jonas Rodny
- jonathan Hemus
- Jonathan Hemus
- Jonathan Sanchez
- Jonathan Shillington
- Jonathan Simnett
- Jonathan Smith
- Jonathan Wilson
- Jon Meakin
- Jonne Ceserani
- Jon van Dongen
- Jon White
- Jorge Acosta
- Jörg Pfannenberg
- José L. Ibarra
- Joseph A. Brennan Ph.D.
- Joseph John Nalloor
- Joshua Van Raalte
- Joshua Van Raalte,
- Joy Scott
- Juan-Carlos Molleda
- Juan-Carlos Molleda
- Juan F. Lezama
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- Judith Moore
- Judith von Gordon
- Julia Cartwright
- Julia Harrison
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- Julie Exner
- Julie Gaye
- Jutta Lorberg
- Kaija Langenskiöld
- Kara Alaimo Ph.D
- Karena Crerar
- Karen Reina
- Karin Lohitnavy
- Karl G. Rickhamre
- Kate Alexander
- Kate Dobrucki
- Kate Hartley
- Kathryn Goater
- Kathy Guillermo
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- Katie Spreadbury
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- Kazuko Kotaki
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- Keith Hunt
- Kelley Murray Skoloda
- Ken Hong
- Ken Jacobs, PCC, CPC
- Ken Mandelkern
- Kerrie Finch
- Kerry Sheehan
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- Kev O’Sullivan
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- kimberley Goode
- Kimberly Cohen
- Kim Blanchette
- Kim Kyong-Hae
- Kimon Antypas
- Kiri Sinclair
- Kirk Hazlett
- Koenraad van Hasselt
- Koichi Iwasawa
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