Thought Leadership Essays

Viewing posts from March, 2026

ITL #671 It’s not what you say, it’s how you say it: crafting truly inclusive communications

By: Samantha Strauss 30/03/2026
author"s portrait Inclusive communications begins long before you write a headline. It starts with audience understanding. By Samantha Strauss.

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ITL #670 Public Reputation: trust beyond messaging

By: Alain Grossbard 23/03/2026
author"s portrait Public relations faces a reset moment at a time when Public Reputation defines trust and legitimacy. By Alain Grossbard.

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ITL #669 IPRA survey: PR leaders unite on climate duty, struggle on delivery

By: Daniel Silberhorn 16/03/2026
author"s portrait Respondents identify three roles for communications: connection and translation; awareness and behavioural change; and responsibility with systemic impact. By Daniel Silberhorn.

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ITL #668   AI-assisted PR writing: limits, potentials, and professional implications

By: Mohammed ElAstal 09/03/2026
author"s portrait Using ChatGPT effectively for news release writing requires familiarity with the genre’s professional conventions and the tool itself. By Mohammed ElAstal.

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ITL #667 Audiences seek connection: humans still own the future of communication

By: Ahmad Itani 02/03/2026
author"s portrait Machines write, analyse, and predict with relative precision. Humans bring something else to the table. By Ahmad Itani.

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