Thought Leadership Essays

Viewing posts from March, 2026

ITL #669 IPRA survey: PR leaders unite on climate duty, struggle on delivery

author"s portrait Respondents identify three roles for communications: connection and translation; awareness and behavioural change; and responsibility with systemic impact. By Daniel Silberhorn.

ITL #668   AI-assisted PR writing: limits, potentials, and professional implications

author"s portrait Using ChatGPT effectively for news release writing requires familiarity with the genre’s professional conventions and the tool itself. By Mohammed ElAstal.

ITL #667 Audiences seek connection: humans still own the future of communication

author"s portrait Machines write, analyse, and predict with relative precision. Humans bring something else to the table. By Ahmad Itani.
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