Thought Leadership Essays

Viewing posts from December, 2025

ITL #657 Earning attention: the new B2B currency

By: Robert Heldt 15/12/2025
author"s portrait Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. By Robert Heldt.

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ITL #656 Communication in Latin America: opportunities and curiosities of an expanding market

By: Pedro Cadina 08/12/2025
author"s portrait An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. By Pedro Cadina.

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ITL #655 Why the future of AI in comms is still human: and how you can master it

By: Laura Hindley 01/12/2025
author"s portrait If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. By Laura Hindley.

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