Thought Leadership Essays

Viewing posts from October, 2025

ITL #650 LinkedIn: why it’s non-negotiable for CEOs

By: Stephanie Roberts 27/10/2025
author"s portrait A CEO’s presence on LinkedIn builds credibility, strengthens culture and directly influences talent acquisition and retention. By Stephanie Roberts.

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ITL #649 Industry, HE and next gen communicators: deeper, more deliberate collaboration

By: Anne Gregory PhD 20/10/2025
author"s portrait Many graduates are underprepared for the demands of public relations roles. Educators and industry professionals must collaborate to embed new capabilities within the profession. By Anne Gregory.

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ITL #648   When headlines lie, trust dies: why clickbait is PR’s next big battleground

By: Dustin Chick 13/10/2025
author"s portrait Clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it now. By Dustin Chick

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ITL #647 Unlocking sustainability: the transformational power of strategic communication

By: Daniel Silberhorn 06/10/2025
author"s portrait Companies need to integrate sustainability action into their daily business to manage material risks. But how do you achieve that? By Daniel Silberhorn.

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