Thought Leadership Essays

Viewing posts from February, 2026

ITL #665 Digital therapeutics and the reputation gap: why evidence alone will not win adoption

By: Priyanka Bajpai 16/02/2026
author"s portrait How Communications leaders can help scale software that treats/manages medical conditions. By Priyanka Bajpai.

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ITL #664 Reputation as strategic capital: why trust, credibility, and resilience now define institutional value

By: Dr. Ron F. Jabal 09/02/2026
author"s portrait Reputation functions like capital, something that can be built, strengthened, depleted, and protected. By Ron Jabal.

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ITL #663   The advocacy advantage: earning employee trust and support in times of crisis

By: Alison Arnot 02/02/2026
author"s portrait A new 7 S framework provides a structured approach to internal crisis communications. By Alison Arnot.

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