Thought Leadership Essays

Viewing posts from January, 2026

ITL #662 Game Face: what I learned writing a children’s book about PR

By: Curtis Sparrer 26/01/2026
author"s portrait How I explained public relations to a 10-year-old in a fun and engaging way. By Curtis Sparrer.

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ITL #661 From perception to proof: why the Crisis Index 300 signals a new era for reputation leadership

By: Craig Badings 19/01/2026
author"s portrait Measuring the real financial impact of a crisis across stock exchanges, crisis types, and listed-company case studies. By Craig Badings.

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ITL #660 Marketing in MENA: time to discard a damaging mindset

By: Louay Al-Samarrai 12/01/2026
author"s portrait The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. By Louay Al-Samarrai.

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ITL #659 Flexibility across borders: the case for the virtual agency

By: Ulrich Gartner 05/01/2026
author"s portrait As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. By Ulrich Gartner.

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